Full-time
* Only available in full-time study mode
This programme is specifically designed to provide:
MORE THAN JUST A GLOBAL MARKETING MANAGEMENT MASTER PROGRAMME
You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Master of Science in Global Marketing Management will have the option to also opt-in for a CMI L7 Certificate in Strategic Management and Leadership Practice which will be awarded subject to moderation by CMI.
On successful completion of this programme, you will be able to :
The Master of Science in Global Marketing Management has been designed to equip key managers, senior executives, executives, entrepreneurs and other professionals for a career in global marketing by developing the critical knowledge and competencies in the identification, evaluation and solution of problems encountered in global marketing and the development of global marketing strategies. In addition, it is designed for those who have an undergraduate background in business, as well as those from other industry areas interested in developing a comprehensive understanding of concepts and current theories in the management of global businesses.
APU-DMU Dual Degree Scheme
This programme comprises 10 coursework modules (including a Research Methodology module) and a project. The modules are designed to provide the knowledge and skills that managers need to attract customers globally, catering to the needs and trends of the global marketplace in an international and multi-cultural setting. Students will learn the importance of defining the scope of 21st-century marketing, developing and executing effective marketing strategies, adapting to rapidly changing technologies, building customer satisfaction and retention, and facilitating successful communications.
Pre-Requisite Modules
(For non-business students: Duration: 1 month (Full-time))
Modules
Project
You will be expected to conduct effective research in relation to business in Global Marketing for both academic and industry purposes. This will involve planning and conducting effective academic research to critically evaluate and select global market entry strategies leading to a significant project or the production of an academic paper, consultancy report, or case history related to an aspect of Global Marketing Management.
English Requirements
International Students
Please note that under Ministry of Higher Education regulations, only students who have achieved the minimum requirement in the English Language proficiency assessment as indicated above will be allowed to continue their studies in the main study programme. Students who do not have the required English Language achievement may apply for a student visa on a conditional basis and are allowed to enrol in an English Language Certification programme at APU upon arrival in Malaysia and, subsequently, appear for the IELTS/TOEFL/PTE/MUET assessment.
Students who are unable to obtain the required level of English Competency during the maximum 12-month period will not be allowed to pursue their studies in the main programme and will have to return to their home country.
Students from English-speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by the Malaysian Qualifications Agency (MQA).