Diploma in Public Relations

Course Overview

Effective communication management influences people’s perceptions and is able to generate a positive and favourable image of an individual, an organisation and even a nation. Public Relations (PR) is the key to Corporate Communication in safeguarding the reputation of the company. As the media business is fast changing, PR is also changing along with it. PR specialists have a choice to concentrate on areas such as media relations, internal and external stakeholder relations, and corporate communication.

Curriculum

Year 1

• Principles of Public Relations
• Media, Culture and Society
• Introduction to Mass Communication
• English for Academic Purposes
• Critical Writing and Referencing Skills
• Introduction to Sociology
• Fundamentals of Business Computer Applications
• Communication Law
• Public Speaking Skills
• News Writing for Print Media
• The Event Industry
• Windows into Hospitality and Tourism
• Personal Development Skills 1
• Personal Development Skills 2
• Personal Development Skills 3

Year 2

• Principles of Advertising
• Desktop Publishing
• Principles of Copy Writing
• Introduction to Integrated Marketing
• Creative Writing for Media
• Social Media Strategies for Public Relations
• Art of Event Design
• Organization Communication
• Corporate Crisis Management
• Business Ethics and Corporate Citizenship
• Entrepreneurship Development
• Service Management
• Human Capital Management
• Internship

Professional Work Placement Programme 

You will undergo a semester of comprehensive training in the internship programme. It has been specially designed to give you an intensive hands-on learning experience within a challenging work environment.

Entry Requirements

SPM/O-Levels min 3 credits (3 C’s), UEC min 3 B’s

Career Prospects

PR Consultant

Spokesperson

Campaign Director

Media Relations Manager

Media Analyst