Course Details
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BA (Hons) Business Management

Offered by: First City University College (FCUC)

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Exam BodyInternal Degree, Malaysia
Course Duration3 years
Part Time/Full TimeFull Time
CampusFirst City UC
FacultyFaculty of Business, Hospitality and Communication Studies
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyBusiness Management & Administration
Study Abroad Pathway

Entry into our full-time/part-time Master in Business Administration (MBA) programme with special Alumni tuition fees.

Course Description

This programme equips students with a broad spectrum of knowledge in business management, marketing and accounting and finance.

It exposes students to globalisation and sustainability issues, workforce diversity management, supply chain management, human resource management, risk management and enterprise management.

Students will undergo internships where they will gain hands-on experience.

The programme objectives are to:

  1. Equip students with knowledge and skills in project management, supply & logistics, risk management, human resource, strategic management and cross-cultural management.
  2. Equip students with business planning, organising & analytical skills, people management, communication, teamwork, and leadership, entrepreneurial, social and problem-solving skills.
  3. Equip students with the ability to provide innovative, creative, and ethical business solutions & strategies.
  4. Produce graduates who can work globally and engage in research and life-long learning.
Curriculum

YEAR 1 (2 SEMESTERS)

  • Public Speaking
  • Introduction To Mass Communication
  • Fundamentals of Public Relations
  • Journalism Studies
  • Communicative English
  • Mass Media and Society
  • Writing For Mass Communication 1
  • Interpersonal Communication
  • Integrated Marketing Communication
  • Creative and Critical Thinking

YEAR 2 (2 SEMESTERS)

  • Writing For Mass Communication 2
  • Approaches To Media And Culture
  • Photojournalism
  • Digital Storytelling and Production
  • Audience and Reception Studies
  • Mass Communication Theories
  • Mass Communication Research Methods
  • Principles of Translation
  • Public Opinion and Persuasion
  • Applied Organizational Communication

YEAR 3 (2 SEMESTERS)

  • Communication Law And Ethics
  • Media Planning
  • Asian Media
  • Crisis Management in Communication
  • Customer Relationship Management
  • Human Resource Management
  • Communication Technologies
  • Global Media And Communication
  • Mass Communication Project
  • Webpage Design
  • Desktop Publishing
  • Industrial Training
Entry Requirements
  • STPM – Minimum 2Cs and 5 credits in SPM (including English)
  • UEC – Minimum 5Bs (including English)
  • GCE A-LEVEL – Minimum 2Es
  • FOUNDATION / MATRICULATION – Pass with minimum CGPA 2.0
  • DIPLOMA – Pass with minimum CGPA 2.0 in Diploma in Mass Communication / Diploma in Business Administration or its equivalent
  • OTHER QUALIFICATIONS – Equivalent qualifications which are recognized by the Malaysian Qualifications Agency
Intake Months

JAN, JUN, OCT

Career Prospects
  • Media
  • Corporate Communications
  • Advertising
  • Public Relations
  • Marketing
  • Event Management
  • Broadcasting
  • Journalism

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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