Course Information

Mode: Onsite

Duration: 2 years

Intakes:

JAN, JUN, OCT

Campus: First City UC

Type: Full-time Study

Conducted in Malaysia: Yes

Level of Study: Diploma Level

Field of Study: Communication & Broadcasting

Faculty: Faculty of Business, Hospitality and Communication Studies

Awarding Country: Malaysia

Exam Body: Internal Diploma, Malaysia

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Course Overview

This programme equips students with knowledge and relevant skills to undertake a broad range of mass media and communication roles. It also provides a firm foundation for students to advance their studies in the mass communication discipline at degree level. Students will undergo internships with media and communication companies.

The programme objectives are to:

Equip students with knowledge in communication, multimedia, photography, journalism, advertising, marketing and broadcasting.
Equip students with the ability to provide innovative, creative, and ethical solutions in mass communication.
Equip students with communication, teamwork, leadership, entrepreneurial, and social skills.
Produce graduates with skills to undertake lifelong learning.

Curriculum

YEAR 1

Introduction to Mass Communication
Public Relations 1
English
Introduction to Social Psychology
Principles of Advertising
Photography 1
Introduction to Business
Writing for Mass Media
Consumer Behaviour
Principles of Marketing
Computer Graphics
Photography 2
Media Management
English for Academic Studies
Business Communication

YEAR 2

Introduction to Broadcasting
Mass Media and Society
Public Relations 2
Journalism 1
Web Design and Development
Media and Marketing Communications
Journalism 2
Communication Laws
Speech Communication
Multimedia Technology
Mass Communication Project

Entry Requirements

SPM – Minimum 3 credits (including English)
UEC – Minimum 3Bs (including English)
GCE O-LEVEL – Minimum 3 credits (including English)
OTHER QUALIFICATIONS – Equivalent qualifications which are recognized by the Malaysian Qualifications Agency

Career Prospects

Media
Corporate Communications
Advertising
Public Relations
Marketing
Event Management
Broadcasting
Journalism

Study Abroad Pathway

A fast track programme for SPM/O-Level holders. Upon successful completion, they will gain entry into Year 2 of any of our Honours Degree programmes in Mass Communication, Business Management and Marketing.

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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Diploma in Mass Communication