Bachelor of Tourism Management (Hons)

Course Overview

The programme is designed to produce graduates with an in-depth grasp of concepts and perspectives in the tourism industry, who are able to source, analyse and critically evaluate information on physical features, attractions and the impact of events on the environment. The programme is developed to be industry focused so that graduates can function effectively as active professionals and are able to promote tourism at different levels – local and worldwide. The areas of specialisation in this programme are travel, event, recreation and entertainment management.

Tourism as a career offers many opportunities. It provides employment to millions of people directly and indirectly. This industry has an enormous scope and is growing and generating jobs for qualified job seekers. The industry has something to offer for almost everyone and can absorb people with diverse skills.

The hospitality and tourism industries are very people-oriented. If interacting with new people is what you love and you take pride in making people happy, then this could be your career choice.

Curriculum

Year 1

6 COMPULSORY SUBJECTS

• ACC102 Accounting for Hospitality & Tourism
• ITC101 Information Technology for Business
• TRM101 Principles of Management for Hospitality & Tourism
• TRM102 Tourism Marketing
• TRM200 Introduction to Tourism, Leisure and Hospitality Management
• QBM101 Business Statistics

Year 2 & 3

16 COMPULSORY SUBJECTS

• TRM228 Special Interest Tourism
• TRM216 Tourism Geography
• TRM 204 Human Resource Management for Hospitality and Tourism Industry
• TRM226 Computer Reservation Systems
• MGT204 Asian Entrepreneurship & Innovation
• MGT212 Business Analytics for Decision Making
• TRM223 Tourism Operations
• TRM202 Organizational Behavior for Service Industry
• TRM222 Intercultural Studies
• TRM225 E-Tourism
• TRM203 Tourism Research Methodology
• TRM229 International Tour Operations
• TRM340 Internship in the Travel and Tourism Industry
• TRM410 Undergraduate Tourism Project
• TRM322 Sustainable Tourism Management
• TRM323 Contemporary Issues in the Hospitality & Tourism Industry

5 ElectivesChoose 5 electives of 4-credit value from any Year 2 or Year 3 subjects (2 of them must be a Year 2 subject and 3 of them must be a Year 3 subject) from the following:

• TRM227 Destination Marketing
• TRM220 Heritage Interpretation Management
• ITC201 Principles of Web Design
• MKT212 Social Media Marketing
• TRM316 Banqueting and Convention Management
• TRM331 Nature and Adventure Tourism
• TRM332 Culinary Tourism
• TRM333 Themepark Management
• TRM334 Wellness Tourism
• LAW311 Cyberlaw and Ethics
• TRM315 Introduction to Special Event Management
• TRM314 Communication Strategies Skills

UNDERGRADUATE TOURISM PROJECT

All students are required to complete an undergraduate tourism project under supervision

Entry Requirements

Any one of the following:

• HELP Foundation in Arts/Foundation in Science with a minimum CGPA score of 2.0 out of 4.0
• HELP Diploma in Business with a minimum CGPA score of 2.0 out of 4.0
• 2CsinSTPM*
• 2 A-Levels passes
• 5 Bs in Senior Middle 3 (UEC)**
• 5 CPU passes with a minimum average of 50%
• University Aggregate of 50% or ATAR score of at least 50 for various Australian Matriculation Programmes
• Equivalent qualification

*The stated qualifications need to be supported with a pass in Sejarah and Bahasa Melayu at SPM Level.
** Please refer to the Faculty of Business, Economics and Accounting on the Mathematics and English requirement.

Career Prospects

• Event Coordinator
• Tour Guide
• Hotel Manager
• Front Office
• Marketing Director
• Chef
• Tour Manager
• Spa Manager
• Holiday Representative
• Travel Counselor
• Travel Writer
• Airline Ground Staff

Study Abroad Pathway

HELP University has strong partnerships with many international universities. Our links extend to universities in Australia, UK, Ireland and New Zealand. Our bachelor’s degree students have the flexibility to plan for a 1+2 or 2+1 arrangements with many high-ranking universities that have collaborations with HELP University while our diploma students can plan for a 2+2 or 2+1 1⁄2 or even a 2+ 1⁄2+ 1 or 2+1+1 arrangements.