Course Details
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MA (Hons) Business Management with Marketing

Offered by: Heriot-Watt University Malaysia (DULN007(WP))
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Exam BodyHeriot-Watt University
Course Duration3 Yrs
Part Time/Full TimeFull Time
Fees (International Student)36000/ Yr
FacultySchool of Management & Languages (SML)
Conducted entirely in MalaysiaYes
Awarding CountryUnited Kingdom
Level of StudyBachelor's Degree Level
Field of StudyBusiness Management & Administration
Mode of StudyBy Coursework
Course Description

As the modern business world becomes increasingly complex, understanding the fundamental
way in which businesses and organisations operate - how they develop their strategies and take key decisions - is vital.

Our Business Management programmes help you to examine businesses and organisations; understand their structures and workings, people and decisionmaking processes; and then relate the theory to actual business situations to prepare yourself for the real world. You’ll develop valuable communication, problem solving and teamwork skills, and our programmes also offer relevant hands-on experience.

All Business Management degrees provide a strong grounding in the principles of modern business management and also introduce the more functional areas of business and management.

Business Management with Marketing students then take a range of specialist Marketing courses such as Consumer Behaviour; Marketing Communications; Digital Marketing; Retail Marketing; and Marketing Sustainability. This specialisation allows students to tailor their degree to meet their career needs and aspirations.

*The degree of Master of Arts (MA) is an undergraduate Honours degree, awarded by the ancient universities in Scotland and the UK including Aberdeen, Dundee, Edinburgh, Glasgow, St Andrews, Cambridge and Oxford. At other universities in Scotland and the UK, undergraduate degrees in the arts, liberal arts, humanities or social sciences are awarded as Bachelor of Arts (BA).


Programme content

Core Courses

Students take a total of 8 courses per year including core, optional and elective courses/projects.

First Year

  • Commercial Law
  • Human Resource Management
  • Fundamentals of Marketing
  • Operations Management
  • Marketing Perspectives

Second Year

  • Business Research Methods
  • Consumer Behaviour
  • Strategic Management
  • Marketing Communications

Third Year

  • Dissertation 1
  • International Business
  • Dissertation 2
Entry Requirements
  • Heriot-Watt University Malaysia Foundation in Business and Design: CCCC
  • A-Level: BBC
  • Diploma deemed recognised by the Malaysian Government
  • Any other relevant qualification deemed recognised by the Malaysian Government.

English language requirements

If English is not your first language, then evidence of proficiency equivalent to IELTS 6.0 is required.

Intake Months


Career Prospects

Business Management degrees provide a very wide range of employment options, and our graduates have an excellent reputation with employers. Successful careers pursued by our management graduates include marketing executive, operations manager, management consultant, stockbroker and financial consultant.

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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