MA (Hons) Marketing

KPT/JPS (N/0415/6/0002) (MQA/PA15449) 05/27

Course Information

Mode: Onsite
Duration: 3 years
Intakes:

January, September

Campus: Heriot-Watt University, UK
Type: Full-time Study
Conducted in Malaysia: Yes
Level of Study: Bachelor's Degree Level
Faculty: School of Social Sciences, Edinburgh Business School
Awarding Country: United Kingdom
Exam Body: Heriot-Watt University, UK
Fees: 36,560 / 42,848 (international)

Course Overview

The Chartered Institute of Marketing (CIM) accredited MA (Hons) Marketing degree at Heriot-Watt University’s Edinburgh Business School is designed to develop key knowledge and skills related to professional marketing practices. Edinburgh Business School ranked 1st in Scotland and 4th in UK for marketing in the National Student Survey 2020.

The courses you take on this degree will provide you with the platform to thrive in both academic study and the professional practice of marketing.

Your learning will focus on three central themes that we believe will be key for future marketing professionals:

  • Global marketing
  • Digital marketing 
  • Sustainable marketing

Teaching on MA (Hons) Marketing is led by our internationally respected faculty who bring marketing theory to life by drawing on their own cutting-edge research and industry experience, and by sharing best practice from business case studies. This approach ensures that everything you learn reflects the current marketing landscape in both business-to-consumer and business-to-business marketing contexts.

In Year 1 you will study the established suite of courses form Edinburgh Business School’s common first year and gain an understanding of important areas of modern business, including Management, Accounting and Finance, and Economics and Marketing.

As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses.

Curriculum

Course content

In Year 1, you will study the established suite of courses form Edinburgh Business School’s common first year and gain an understanding of important areas of modern business, including: Management, Accounting and Finance, Economics and Marketing.

As your studies progress through Years 2, and 3, you will study an increasing number of specialist marketing courses, many of which are new.

Year 1

In Year 1 students can learn from an established suite of courses at Edinburgh Business School's common first year and gain an understanding into important areas of modern business, including: Management, Accounting and Finance, Economics and Marketing.

Year 2

As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses.

Mandatory September

  • Human Resource Management
  • Quantitative Methods 1
  • Fundamentals of Marketing

Mandatory January

  • Operations Management
  • Business Skills for the Second Machine Age
  • Consumer Behaviour

 

Year 3

As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses.

Mandatory September

  • Global Strategic Marketing
  • Digital Analytics in Marketing
  • Responsible Marketing

Optional September

  • Project Management

Mandatory January

  • Business Research Methods
  • Integrated Marketing Communications
  • Marketing in Practice

Optional January

  • Marketing and Consumer Law
  • Innovation Management

 

 

Year 4

As your studies progress through Years 2, 3 and 4, you will study an increasing number of specialist marketing courses.

Mandatory September

  • Contemporary Issues in Marketing

Optional September

  • Leisure Marketing
  • Retail Marketing

Mandatory January

  • Branding
  • Digital Marketing

Optional January

  • Marketing Sustainability
  • Marketing and Management of SMEs

Entry Requirements

  • A-Level: DDD
  • STPM: CC
  • UEC: Maximum 30 points (5 subjects not less than B grade)
  • ATAR (WACE/SACE): ATAR 50 
  • Canada Year 12 High School Diploma: 50% (average score based on 6 best relevant subjects including English)
  • International Baccalaureate Diploma: 24 points excluding Theory of knowledge and Extended Essay
  • Matriculation/Foundation: Minimum CGPA 2.0
  • Diploma: Minimum CGPA 2.0
  • Heriot-Watt University Malaysia Foundation in Business / Foundation in Science: Pass and eligible to receive the award 
  • SMA 3 (Indonesia): 6.0
  • Year 12 State Board High School Examination (India): 70%
  • Senior High School Graduation Certificate (China): 80%

Note:

In addition to the entry requirements listed above, applicants must have grade pass in Mathematics at SPM/ IGCSE or equivalent. This requirement can be waived if applicants have obtained at least grade pass in Mathematics at a higher level. 

We strongly urge all prospective students to submit their applications. Our students comprise of individuals with a wide array of qualifications. The most comprehensive way for us to assess eligibility is by receiving a completed application comprising of academic qualification.  

Entry requirements in the prospectus and website may not always apply and individual offers may vary.

  • All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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