Bachelor of Communication (Hons) in Integrated Marketing Communication

Course Overview

The Bachelor of Communication (Hons) in Integrated Marketing Communication trains students to explore a career in the marketing communication field. Students who graduate with this qualification will be able to design marketing communication campaigns that will spark interest and generate awareness about brands and products. Students will be armed with the knowledge of the various types of marketing communication tactics and strategies, from basic publicity to the use of viral marketing. In addition, this programme provides students with the opportunity to develop problem-solving and analytical skills to seek new and innovative solutions in integrating marketing communication functions.

Curriculum

Year 1

Basic Entrepreneurship, Basic Marketing, Communication Laws & Ethics, Corporate Writing, Critical Reading Skills, Free Elective 1, Free Elective 2, Hubungan Etnik / Pengajian Malaysia 3, Interactive Skills, Introduction to Corporate Communication, Introduction to Corporate Multimedia, Introduction to Integrated Marketing Communication, Office Application Technology, Mass Media and Society, Communication Laws and Ethics, Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 3

Year 2

Branding Positioning, Co-Curriculum 2, Consumer Behaviour, Critical Thinking, Cross Cultural Communication, Free Elective 3, Human Communication, International Marketing, Internet Marketing, Introduction to Social Science, Managing Advertising and Promotion, Promotional Writing, Public Relations Practices, Publicity, Research Method, U2 Subject, U3 Subject

Year 3

Creative Strategy and Production in IMC, Crisis Communication Management, E-Advertising, Effective Negotiation, IMC and Globalization, IMC Campaign and Planning, Industrial Training, International Relations, Knowledge Management, U4 Subject

Entry Requirements

Career Prospects

• Copy Writer
• Advertising Executive
• Media Planner
• Creative Director
• Advertising Entrepreneur
• Brand Manager
• Art Director