Bachelor of Business Administration (Hons) in Marketing Dual Award

Course Overview

At IUMW, our main business is providing you with quality and globally relevant education in Marketing. We believe in entrepreneurship, innovation and sustainability. Our Bachelor of Business Administration (Hons) in Marketing programme prepares you with an in-depth understanding of contemporary marketing techniques on top of fundamental marketing principles.

Our programme also focuses on understanding the nature of business and its role in the modern business society. Marketing is vital to the success of product and services. The programme will also inspire graduates to be innovative and proficient in a foreign language. At the end of the programme, students will acquire an understanding of marketing's business, social and economic roles.

Your educational journey has been meticulously designed to unlock full potential towards pursuing professional certification and undergraduate studies. All these and much more in unique education package inclusive of a vibrant university life in the heart of Kuala Lumpur

Curriculum

YEAR 1 • Principles of Management • Principles of Marketing • Principles of Accounting • Business Communication • Sustainability and Innovation • Bahasa Kebangsaan A*** • Digital Business • Introduction to Entrepreneurship • Fundamentals of Finance • Microeconomics • Management Information Systems • Organisational Behaviour • Introductory Business Statistics • Legal Environment of Business (Malaysian Environment) • Communicative Malay 2 (International students) • Integrity and Anti-Corruption • Falsafah dan Isu Semasa (Malaysian students) • Contemporary Challenges: Making a Difference**

YEAR 2 • Macroeconomics • Company Law • Operation Management • International Business • Supply Chain Management • Recruitment and Selection • Marketing Management • Business Research Methods • Human Resource Management • Business Plan • Organisational Theory and Design • Financial Management • Appreciation of Ethics and Civilisation • Changemakers: Creativity and Value Creation** 

YEAR 3 • Strategic Management • Corporate Social Responsibility and Ethics • International Marketing • Product Innovation and Management • Digital Marketing • Consumer and Buyer Behaviour • Strategic Customer Relationship Management • Sales Management • Technology Management • Brand Management • Marketing Promotion • Services Marketing • Business Project • Leading and Developing People**

**Dual Award Module / Dual Award students only ***Malaysian students who did not get a credit for Bahasa Melayu in SPM and have not completed the module in any previous studies

Entry Requirements

Matriculation: Min CGPA of 2.00; IUMW Foundation Studies: pass; Diploma: Min CGPA of 2.00; STPM: Min Grade C (GP 2.00) in any 2 subjects & SPM: pass in Mathematics and English; UEC: Min Grade B in at least five (5) subjects