Bachelor of Professional Communication Dual Award

Course Overview

At IUMW, we take pride in producing effective and relevant communicators. From cave paintings, speech and writing to the use of new media, our everyday communication has been changed and revolutionised.

Our Bachelor of Professional Communication (Hons) programme provides students with unique opportunities to learn and experience different specialisations in communication including global communication, professional writing, media management and interactive media.

Your educational journey has been meticulously designed to unlock full potential towards pursuing professional certification and undergraduate studies. All these and much more in unique education package inclusive of a vibrant university life in the heart of Kuala Lumpur

Curriculum

Year 1

• Professional Communication
• Introduction to Mass Communication
• Introduction to Intercultural Communication
• Public Speaking and Presentation Skills
• Writing for the Media
• Communication and Audience
• Media in Malaysia
• Integrity and Anti-Corruption
• Falsafah dan Isu Semasa
• Publication Design 1
• Communicative Malay 2
• Penghayatan Etika dan Peradaban (Malaysian Students)
• Bahasa Kebangsaan A***
• Appreciation of Ethics and Civilisation
• Ways of Thinking**
• Ways of Perceiving**

Year 2

• Publication Design 2
• Persuasive Writing
• Media and Communication Research Methods
• Integrated Marketing Communication
• Communication Startup 
• Media Production
• Social Media
• Communication Theories
• Visual Communication*
• Crisis Communication
• Corporate Writing*
• New Media Technology*
• Human Resource Management*
• Marketing Management*
• Communicative Malay 2 (International Students)
• Research in Context**
• Research in Practice**

*Choose any ONE (1) elective

Year 3

• Communication Research Project 1
• Communication Research Project 2
• Scriptwriting and Storyboarding
• Corporate Communication
• Professional Portfolio Development
• Communication Campaign
• Ethical and Legal Issues in Communication
• Audio and Video Production
• Organisational Communication
• Event Management*
• Language and Literacy Text*
• Brand Management*
• Digital Marketing*
• Industrial Training
• Professional Promotion**

*Choose any ONE (1) elective

**Dual Award Module / Dual Award students only
***Malaysian students who did not get a credit for Bahasa Melayu in SPM and have not completed the module in any previous studies

Entry Requirements

Matriculation: Min CGPA of 2.00; IUMW Foundation Studies: pass; Diploma: Min CGPA of 2.00; STPM: Min Grade C (GP 2.00) in any 2 subjects & SPM: pass in Mathematics and English; UEC: Min Grade B in at least five (5) subjects

Career Prospects

• Public Relations Consultant
• Publicist
• Foreign Affairs Officer
• Corporate Communication Manager
• Strategic Communication Manager
• Campaign Director
• Corporate Affairs Manager
• Integrated Marketing Communication Manager
• Political Secretary
• Communication Director
• Media Specialist
• Corporate Communication Manager
• Public Relations