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Bachelor of Arts (Honours) in Public Relations and Event Management

Offered by: International University Of Malaya-Wales (IUMW)
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Course Durationmin four (4) semesters, max six (6) semesters + one industrial training (12 weeks)
Part Time/Full TimeFull Time
Fees (International Student)55,200
FacultyFaculty of Arts & Humanities
Conducted entirely in MalaysiaYes
Level of StudyBachelor's Degree Level
Field of StudyCommunication & Broadcasting
Credit Hours120 credit hours
Course Description

Programme is designed to provide students with knowledge on public relations and in-depth knowledge of event management, allowing students to communicate and manage organisation images through comprehensive plans, strategies, and their execution. In fulfilling industry needs, students will be exposed to industry practises and they will have hands-on experience of working with real-life industry pitches, projects, and assignments.

We aim to produce graduates who are industry-ready, who can make a positive impact on any organisation, as soon as they begin their chosen career.

Entry Requirements

Malaysian Students

  • Pass STPM or equivalent with minimum CGPA of 2.00 in two (2) subjects; OR
  • Pass Matriculation or Foundation or equivalent with minimum CGPA of 2.00 OR
  • A Diploma with minimum CGPA of 2.00; AND
  • Fulfil other entry requirements that are recognised by the Malaysian Government; AND

International Students

  • Pass A-Level with minimum full pass in two (2) subjects; AND
  • Fulfil other entry requirements that are recognised by the Malaysian Government; AND
  • Pass IELTS with minimum Band 5, or TOEFL with a minimum score of 500;

Minimum English Language Proficiency Requirements for International Student

  • Minimum English Language Proficiency Requirements for International Student
  • All Applicants must demonstrate that they meet the University’s English proficiency requirement.
  • The IELTS requirement for admission to this programme is 5.0.
  • Further information regarding English language proficiency requirements can be found at the Centre of Language and Malaysia Studies.
  • For Dual Award programme, IELTS Result or equivalent (score must be 6.0 and above for Undergraduate with a minimum of 5.5 in each component)

English Competency Requirements

All international students are bound to the English Competency requirement set by the University and the Malaysian Qualification Agency except those who are:

  • From countries where English is the official language; OR
  • From an academic institution which uses English as its main medium of instruction.
Career Prospects
  • Public Relations Consultant
  • Publicist
  • Foreign Affairs Officer
  • Corporate Communication Manager
  • Strategic Communication Manager
  • Campaign Director
  • Corporate Affairs Manager
  • Integrated Marketing Communication Manager
  • Political Secretary
  • Communication Director
  • Media Specialist
  • Corporate Communication Manager
  • Public Relations

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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