B.A. (Hons) Graphic Design

Course Overview

The Bachelor of Arts (Hons) in Graphic Design is a 3-year programme. Graduates with Diploma in Graphic Design will get credit transfer for the first year. The subject covers the fundamental of design such as typography, drawing, electronic publishing, basic graphic knowledge and software applications. Part of the curriculum include exposure in advertising concepts, creative visual thinking, animation, advanced photography, branding, web and creative problem solving. In the final year, students need to do portfolio development, design management & professional practice and digital effect. At the end of the semester, students are required to attend a 3-month practical training.

Curriculum

Key Subjects

• PC Competency
• Reading & Vocabulary Expression
• Elements of Graphic Design
• Graphic Illustration I & II
• Business Communication I & II
• Image Manipulation Application
• Graphic Design History
• Animation Techniques
• Electronic Publishing Design & Technology
• Typography
• Visual Communication
• Web Design & Publishing
• Academic Listening II
• Photography
• 3D Animation
• Entrepreneurship
• 3 Dimensional Design
• Academic Reading
• Corporate Identity
• Creative Concept of Advertising
• Research Methodology
• Advertising, Copywriting, Storyboarding & Layout
• Integrated Marketing Communication
• Academic Writing III
• Photography in Communication Design
• Design Management & Professional Practices
• Interactive Design
• Project
• Practicum

Entry Requirements

• STPM (2 principal passes) including General Studies
  
• Diploma
  
• A-Level
  
• MUET (Band 1) with PNGK 2.0
  
• Other equivalent qualifications recognized by Government of Malaysia

Career Prospects

Graduates can aim to work as Graphic designer, advertising designer, web designer, interactive designer, packaging designer, digital publishing, publication designer, design studios and freelance work.