Course Details
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Bachelor of Science (Honours) in Marketing (3+0)

Offered by: Kolej MDIS Malaysia
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Exam BodyBangor University, UK
Course Duration3 Years
Part Time/Full TimeFull Time
Fees (International Student)RM126,520.00/Course
FacultySchool of Business Management
Conducted entirely in MalaysiaYes
Awarding CountryUnited Kingdom
Level of StudyBachelor's Degree Level
Field of StudyMarketing & Sales
Course Description

By studying for a degree in Marketing, you will develop skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment.

Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management, application of information technology, and e-marketing.

The external marketing environment encompasses consumer behaviour and customer psychology, marketing communication, public relations and marketing research. This course programme also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment.

  1. Business Analytics
  2. Management and Financial Accounting
  3. CORE Economics
  4. Marketing
  5. Tutorials in Marketing
  6. Principles of Business Management
  7. Business Information Systems
  8. Operations Strategy
  9. Leadership and Human Resource Management
  10. Law for Business
  11. Entrepreneurship, Capital and Firm.
  1. Marketing Communication
  2. The Marketing of Services
  3. Consumer Behaviour
  4. Marketing Research
  5. Brand Management
  6. Marketing Strategy and Management
  7. e-Marketing
  8. Customer Insight Project
  9. International Marketing
  10. Trends in Marketing
  1. Statistical Methods
  2. Economics for Managers
  3. Personal Finance
  4. Evolution of Management Thought
  5. Strategic Management
  6. Globalization and Multinational Corporations
  1. Bahasa Melayu Komunikasi 2 (International Students) or Penghayatan Etika dan Peradaban (Local Students)
  2. Philosophy and Current Issues
  3. Bahasa Kebangsaan A* or Entrepreneurship
  4. Moral Studies
  5. Community Service
*For local students who do not have a credit for Bahasa Melayu at the SPM/UEC level
Industrial Training
Entry Requirements
1 A pass in Sijil Tinggi Pelajaran Malaysia (STPM) with a minimum grade C (GP 2.00) in any 2 subjects, and a pass in Mathematics and English at Sijil Pelajaran Malaysia (SPM) level or any equivalent qualification; OR
2 A pass in Sijil Tinggi Agama Malaysia (STAM), with a minimum Grade of Jayyid, and a pass in Mathematics and English at SPM level; OR
3 Pass Unified Examination Certificate (UEC) with 5 credits; OR
4 Pass Matriculation/Foundation/Pre-university with a minimum of CGPA of 2.00 out of 4.00 or any equivalent qualification; OR
5 Any qualifications equivalent to Diploma (Level 4, MQF) or advanced diploma (Level 5, MQF); OR
6 Other related equivalent qualifications recognised by the Government of Malaysia.
  1. International students are required to achieve a minimum score of 6.0 (5.5) for International English Language Testing System (IELTS) or its equivalent.
  1. Note: The condition of pass in Mathematics and English at SPM for candidates in category 1 and 2 can be exempted if the said qualification contains Mathematics and English subjects and the results are equivalent / higher than the pass requirements at SPM.


Intake Months

Feb, June, September

Career Prospects
  • Marketing or Sales Managers
  • Market Research Analysts
  • Advertising and Promotions Manager
  • Advertising Account Executive
  • Media Buyer
  • Media Planner
  • Social Media Manager 

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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