Bachelor of Arts (Honours) Media, Culture and Communication (3+0)

PA 15761 N/0323/6/0001

Course Information

Mode: Onsite
Duration: 3 Years
Intakes:

Feb, June, September

Type: Full-time Study
Conducted in Malaysia: Yes
Level of Study: Bachelor's Degree Level
Faculty: School of Media and Communications
Awarding Country: United Kingdom
Exam Body: University of Sunderland, UK
Fees: RM72,820.00/Course / RM118,712.00/Course (international)

Course Overview

The Bachelor of Arts (Honours) in Media, Culture, and Communication (3+0) in collaboration with the University of Sunderland, UK, gives you a remarkable insight into cultural theory, mass communication, films, TV genres and more. Get skilled in critical analysis and build independent judgement with our BA in Media, Culture and Communication degree.

Build a foundation to launch your career in the media industry. This BA course in media, culture, and communication explores and explains the diverse patterns of media and offers a comprehensive understanding of media power, media use, and the increasing significance of media in contemporary culture and society.

You will learn about different approaches to studying culture and communication. In addition, you will explore various other topics related to these fields, including everyday life, popular cultures, cultural representation, and gender and ethnic identities.

Curriculum

Core

  1. Introduction to Media and Cultural Studies
  2. Introduction to Digital Media Cultures
  3. Introduction to PR Theory and Practice 1
  4. Digital Fictional Film 1
  5. Media Studies 1
  6. Practical Public Relations: Strategy and Theory
  7. Digital fictional Film 2
  8. Researching Media in Everyday Lives
  9. Cultural Theory & Popular Culture 1
  10. Video Documentary Production
  11. Cultural Theory & Popular Culture 2
  12. Advanced Public Relations
  13. Media Studies 2
  14. Media Research Project
  15. Media Ethics

Elective (Choose 2)

  1. Making of Popular Culture
  2. Introduction to Screenwriting
  3. Media Production Skills
  4. Media Histories

College Core

  1. Bahasa Melayu Komunikasi 2 (International)
  2. Hubungan Etnik (Local)
  3. Malaysian Studies 3 (International)
  4. Tamadun Islam dan Tamadun Asia (Local)
  5. Bahasa Kebangsaan A*
  6. Entrepreneurship
  7. Moral Studies
  8. Community Service

* For local students who do not have a credit for Bahasa Melayu at the SPM/UEC level

Industrial Training

Entry Requirements

1

 A pass in Sijil Tinggi Persekolahan Malaysia (STPM) or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent; OR

2

Pass Unified Examination Certificate (UEC) with 5 credits or its equivalent; OR

3

A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR

4

A Diploma in Media and Communication or its equivalent; OR

5

Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent.

For International students, Test of English as Foreign Language (TOEFL) score of 500 OR International English Language Testing System (IELTS) score of 5.0 OR its equivalent

Career Prospects

  • Public Relations Executive
  • Journalist
  • Video Producer
  • Other media and communication related industries
  • All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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