Diploma in Applied Communication

Course Overview

The two-year programme focuses on developing students’ knowledge of communication. It increases students’ understanding and critical awareness of the dynamics of media transformation and the challenges this creates within various applied contexts.

Upon completion of the Diploma programme, you can opt for a related Degree programme from the Faculty of Applied Communication.

Curriculum

Year 1

• Fundamentals of Communication Theories
• Digital Media and Culture
• Introduction to Stakeholder Management
• English
• Fundamentals of Intercultural Communication
• Pengajian Malaysia 2 / Bahasa Melayu Komunikasi 1 (U1)
• Consumer in Digital Age
• Media Law and Ethics
• Media and Broadcasting
• Public Relations
• Essential Academic English
• Basic Academic Writing / Grooming and Professional Etiquette(U2)
• Visual Communication
• Advertising in New Media
• Elective

Year 2

• Strategic Communication and Digital Media
• Viral Marketing Communication
• Digital Journalism
• Media Publishing and Design
• Social Media Strategy
• Elective
• Family and Society in Malaysia / Introduction to Cultural Practices in Malaysia(U3)
• Digital Content Creation and Storytelling
• Business Communication in the Digital Age
• Corporate Event Planning
• Digital Entrepreneurial Communication
• Elective
• Personal Social Responsibility (U4)
• Internship

Elective Subjects

• Persuasive Presentation
• Computer Technology in New Media
• Drama and Performance
• Media and Entertainment Management
• Personal Branding
• Media Production
• Copywriting
• All MPU Subjects

Entry Requirements

• Pass in SPM /O-Level or its equivalent with a minimum of Grade C in at least three (3) subjects, inclusive of English; OR
• Pass in STPM or its equivalent with a minimum of Grade C (GP2.00) in one (1) subjects AND a minimum of Grade C in English at SPM Level or its equivalent; OR
• Pass in STAM with a minimum Grade of Maqbul (Pass) AND a minimum of Grade C in English at SPM Level or its equivalent; OR
• Pass in UEC with a minimum of Grade B in at least three (3) subjects and a Pass in English; OR
• Pass SKM Level 3 or any qualifications equivalent to Certificate (Level 3, MQF) in a related field AND Pass SPM with a Credit in English.