Course Information

Mode: Onsite

Duration: 3 years

Type: Full-time Study

Conducted in Malaysia: Yes

Level of Study: Bachelor's Degree Level

Field of Study: Communication & Broadcasting

Faculty: School of Education and Social Sciences (SESS)

Awarding Country: Malaysia

Exam Body: Management and Science University

Fees: RM35,000 - RM40,000

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Course Overview

Bachelor of Public Relations Management aims to develop the skills and knowledge necessary for contemporary public relations practice. Companies nowadays spend large amounts of money hiring professionals who specialize in public relations. This programme integrates knowledge and abilities with the student's own talents in public relations and in entertainment. It also focuses on the effective management of communication through the experiences communicating in a variety of contexts and research. To keep pace with rapid changes in the industry, solid foundation in communications theory is blended with practical, hands-on-work experience including field placement of entertainment talents in public environments.

Curriculum

Year One

Introduction to Public Relations
Practices of Management
Publicity Media and Public Relations Writing
Entertainment Management

Year Two

Corporate Communication Management
Social Media in Public Relations
Visual Communication
Mandarin

Year Three

Advertising and Promotion in Public Relations
Strategic Public Relations Management
Industrial Training

Entry Requirements

You need to pass STPM with at least a C (2.00 CGPA) in two (2) subjects OR A-Level with a Pass in two (2) subjects OR UEC with at least a B in five (5) subjects OR Matriculation/Foundation with at least 2.00 CGPA OR any other qualifications recognized by the Malaysian Government.

Career Prospects

Media Director
Advertising & Promotion Executive
Public Relations Manager
Event Manager

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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Bachelor of Public Relations Management (Hons)