Asia’s first internationally recognized entrepreneurial university by the Accreditation Council for Entrepreneurial and Engaged Universities (ACEEU)

Creativity and innovation are integral factors in developing new businesses. Here at Management and Science University (MSU), the Bachelor in Entrepreneurship programme offers aspiring entrepreneurs with the opportunity to have a solid understanding of entrepreneurial theories for them to push the boundaries of innovation in various business challenges. With a vibrant entrepreneurial ecosystem at the University, you will be able to put your theoretical knowledge into practice in a creative and supportive learning environment. You will learn to develop important business skills, make strategic decisions, and enhance your communication skills under the guidance of academics as well as business mentors.

• Principles of Economics
• Introduction to Entrepreneurship
• Introduction to Human Capital Management 
• Principles of Marketing

Year Two

• Family Business and Entrepreneurship
• Commercial Law
• Fundamentals of Selling
• Service Marketing

Year Three

• Brand Building
• Advertising and Promotion
• Business Plan Development
• Project and Industrial Attachment

You need to pass STPM with at least a Grade C (2.00 CGPA) in any two (2) subjects and pass Mathematics and English at SPM level or equivalent, OR A-Level with a Full Pass in two (2) subjects, OR STAM with Jayyid and pass Mathematics and English at SPM level, OR Unified Examination Certificate (UEC) with at least a Grade B in five (5) subjects including Mathematics and English, OR Matriculation/Foundation with at least 2.00 from 4.00 CGPA, OR Diploma (MQF Level 4) in related fields from IKM or Community College or recognized institutions, OR Diploma of Malaysian Skills (DKM Level 4) in relevant fields, OR other qualifications recognized as equivalent by the Government of Malaysia. 

Note that for applicants presenting STPM/A-Level qualifications, the SPM-level Pass in Mathematics and English may be exempted if the qualification contains Mathematics and English passed above the required SPM-level Pass.

International students must score 5.5 on the IELTS.

February, July, September

• Business Consultant
• Marketing Research Analyst
• Business Owner