Bachelor of Business Administration (Hons) in Marketing

Course Overview

Marketing is a critical business discipline in many organisations. This programme, has as its emphasis, the creative-driven discipline of Marketing, driven by business theories and concepts to facilitate the exchange of products, services and ideas. Approved by the Malaysian Qualifications Agency, it aims to equip you with a solid grounding of the business and marketing education to launch you into the exciting world of marketing. Coupled with industry-relevant modules that reflect the best current practices, you will be trained to think logically and critically so that you are able to thrive and resolve today’s business challenges and be well prepared to effectively manage the marketing role in any business context.

Curriculum

* Students who have completed the Graduate Preparatory Course at the diploma level are not required to take this course again, but are required to take an additional University Course to ensure that a total of four (4) MPU2 courses are taken.

** DS3024 and DS3025 are meant to be for local students while DS3027 and DS3026 are for international students.

Entry Requirements

• STPM or equivalent: 2Cs and pass Mathematics and English in SPM
• UEC: 5Bs including Mathematics and English
• Foundation/Matriculation: Minimum CGPA 2.00
• Diploma/Advanced Diploma: Minimum CGPA 2.00

ENGLISH LANGUAGE REQUIREMENT (for international students)*

• IELTS: 5.5 OR
• TOEFL: 450 (PBT)/ 46 (iBT) OR
• Pearson: 42 OR
• MUET: 3

*International students with qualifications from educational systems where English language is the main medium of instruction are exempted from this requirement.

International students who do not fulfil the English Language Requirement may join the Intensive English Programme at Nilai University which builds their skills in the language and prepares them for the TOEFL / IELTS examination.

Study Abroad Pathway