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Bachelor of Business Administration (Hons)

Offered by: Quest International University (QIU)
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Exam BodyInternal Degree, Malaysia
Course Duration3 Yrs
Part Time/Full TimeFull Time
Fees (International Student)Refer to the University
FacultyFaculty of Business and Management
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyBusiness Management & Administration
Course Description

Have you ever wondered how global brands like Apple, BMW and Nestle, to name a few, achieve billions in net worth and soaring sales? How did they survive the technological advancements, changes in people’s attitude and behaviour and most of all, the competitive markets? If you have, our Bachelor of Business Administration (Hons) programme will be the perfect choice for you.

The Bachelor of Business Administration (Hons) programme provides an in-depth understanding of how businesses organise their resources, formulate strategies, implement cutting edge business tactics and capture the market. It is a 3-year programme that includes 3 months of industrial training in leading global and local companies. Throughout the three years, students will gain substantial insight and exposure to the techniques, knowledge and competencies required to face ever-changing real world challenges.


The following courses make up the Bachelor of Business Administration (Hons) (PA 10306) programme curriculum:

Matapelajaran Pengajian Umum (MPU)
  • Hubungan Etnik
  • Communication Skills / Bahasa Kebangsaan A
  • Malaysian Economy
  • Community Service


  • Bahasa Melayu Komunikasi 2
  • Malaysian Studies
  • Communication Skills
  • Malaysian Economy
  • Community Service
University Courses
  • Professional Communication I
  • Professional Communication II
  • Study of Society/Understanding Human Behaviour
  • Co-Curriculum
Compulsory Courses
  • Principles of Management
  • Principles of Accounting
  • Microeconomics
  • Computer Applications
  • Business Mathematics
  • Macroeconomics
  • Business Information Systems
  • Business Law
  • Business Communication
  • Principles of Marketing
  • Introduction to Finance
  • Business Statistics
  • Organisational Behaviour
  • Business Ethics
  • Operations Management
  • Research Methods in Business
  • Entrepreneurship
  • Human Resource Management
  • International Business
  • Public Relations
  • Principles of Leadership
  • Managerial Accounting
  • Business in Islamic Perspective
  • Project (Majoring)
  • Industrial Training
Specialisation Courses Management


  • Strategic Management
  • Corporate Governance
  • Organisational Theory
  • Management Information Systems
  • International Management
  • Total Quality Management
  • Management Science
  • Organisational Change and Development

Human Resource Management

  • Strategic Human Resource Management
  • Human Resource Planning
  • Occupational Safety and Health
  • Human Resource Information Systems
  • Training and Development
  • Industrial Relations
  • Compensation Management
  • Performance Management

Marketing Management

  • Strategic Marketing
  • Sales Management
  • Marketing Research
  • Consumer Behaviour
  • Marketing Communications
  • Marketing of Services
  • Product and Brand Management
  • International Marketing

Students’ ability is gauged both through continuous assessments and a final year exam. The continuous assessment component comprises tests/quizzes, mid-term examination and projects/assignments which accounts for an allocation of about 50-60 marks depending on the course. The balance of the marks is allocated for the final examination.

Other qualifications will be assessed based on Senate’s recommendation and referred to MQA for approval on a case by case basis

Entry Requirements
English Proficiency for International Students  


TOEFL PBT 410 / IBT 34


Matriculation / Foundation  


Pass with a minimum CGPA of 2.00 out of 4.00 or any equivalent qualifications

General Certificate of Education Advanced (”A”) Level  


Pass A-level with a minimum in two (2) subjects and a pass in Mathematics and English at O Level or its equivalent

Sijil Tinggi Persekolahan Malaysia (STPM)  


A pass in STPM with a minimum of CGPA of 2.00 or Grade C in any two (2) subjects and a pass in Mathematics and English at SPM level or its equivalent

Sijil Tinggi Agama Malaysia (STAM)  


A pass in STAM with a minimum of Jayyid and a pass in Mathematics and English at SPM level or its equivalent



Unified Examination Certificate (UEC)



Pass Unified Examination Certificate (UEC) with grade B in 5 subjects and pass Mathematics and English

Diploma or Advanced Diploma (Level 4 or 5, MQF)  


Pass with a minimum CGPA of 2.00 out of 4.00 or any equivalent qualifications

Other Qualifications  


Other equivalent qualifications recognised by the

Malaysian Government

Intake Months

April, July, September/October

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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