Course Details
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Bachelor of Corporate Communication (Hons)

Offered by: Quest International University (QIU)
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Exam BodyInternal Degree, Malaysia
Course DurationFT: 3 Yrs (9 Sem)
Part Time/Full TimeFull Time/Part Time
Fees36000/Course
Fees (International Student)Refer to the University
FacultyFaculty of Social Science
Conducted entirely in MalaysiaYes
Level of StudyBachelor's Degree Level
Field of StudyCommunication & Broadcasting
Course Description

The Bachelor of Corporate Communication (Honours) programme provides students with a solid foundation in communication concepts, managerial practices, as well as strategic planning skills, media handling and public relations in an organisational context, to help them meet real-life scenarios and overcome future challenges. Besides learning key theories and relevant concepts that cover important aspects of corporate communication, they will also be given the opportunity to apply knowledge to face the real corporate world. These allow students to learn while engaging in hands-on exercises and assessments, guided by our experienced lecturers and industry experts.

Curriculum
Matapelajaran Pengajian Umum (MPU) Course Local

 

  • Hubungan Etnik
  • TITAS
  • Communication Skill/ Bahasa Kebangsaan A
  • Malaysian Economy
  • Community Service

International

  • Bahasa MelayuKomunikasi 2
  • Malaysian Studies
  • Communication Skill
  • Malaysian Economy
  • Community Service
University Courses
  • Professional Communication IProfessional Communication  IICo-CurriculumStudy of Society/ Understanding Human Behavior
Compulsory courses
  • Introduction to Mass CommunicationMass Media in Society
  • Principles of Communication
  • Introduction to Sociology
  • Scripting for Media
  • Media Management
  • Introduction to Corporate Communication
  • Computer Applications for Media
  • Event Management
  • Ethics and Media Law
  • Introduction to Marketing Communication
  • Media Psychology
  • Globalization and Communication
  • Communication Technology
  • Digital Media and Graphics
  • Communication Research
  • Introduction to Brand Management
  • Public Speaking
  • Media Relations
  • Crisis Management
  • Corporate Social Responsibility
  • Managerial Communication
  • Corporate Identity Image
  • Applied Brand Management
  • Corporate Culture in Communication
  • Applied Marketing Communication
  • Personal Image Management
  • Industrial Training

Assessment:
Students’ ability is gauged both through continuous assessments and a final exam. The continuous assessment component comprises tests/quizzes and projects/assignments which accounts for an allocation of about 40-60% marks depending on the course. The balance of the marks is allocated for the final examination.

Entry Requirements
English Proficiency  (TOEFL) score of 500 OR (IELTS) score of 5.0 OR its equivalent
Matriculation / Pre-University / Sijil Tinggi Persekolahan Malaysia (STPM) programme or equivalent Pass with a minimum of grade C (CGPA 2.0) in TWO (2) subjects AND a credit in English at SPM level
General Certificate of Education Advanced (“A”) Level Pass A Level or equivalent with a minimum of grade D in TWO (2) subjects AND a credit in English at O level
Unified Examination Certificate (UEC) Pass with a minimum grade B IN five (5) subjects including English
Recognised Diploma in a related field Pass with a minimum CGPA 2.00 and a credit in English at SPM level or its equivalent
Other Qualifications Other equivalent qualifications recognised by the Malaysian Government
Intake Months

April, July, September/October

Career Prospects

Marketing Communications:

  • Campaign Director
  • Consumer Affairs Specialist
  • Market Research Analyst
  • Event Organiser
  • Brand Manager
  • Conventions Planner
  • Media Liaison Officer

Public Relations:

  • Corporate Comm. Director
  • PR Specialist
  • Publicist
  • Consumer Advocate Negotiator
  • Community Affairs Director
  • Environmental Activist
  • Foreign Affairs Officer

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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