Course Information

Mode: Onsite

Duration: FT: 3 Yrs, PT: 5 Yrs

Intakes:

April, July, September/October

Type: Flexible Full-time/Part-time Mode

Conducted in Malaysia: Yes

Level of Study: Bachelor's Degree Level

Field of Study: Communication & Broadcasting

Faculty: Faculty of Social Science

Awarding Country: Malaysia

Exam Body: Internal Degree, Malaysia

Fees: Refer to University / Refer to the University (international)

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Course Overview

The Bachelor of Corporate Communication (Honours) programme provides students with a solid foundation in communication concepts, managerial practices, as well as strategic planning skills, media handling and public relations in an organisational context, to help them meet real-life scenarios and overcome future challenges. Besides learning key theories and relevant concepts that cover important aspects of corporate communication, they will also be given the opportunity to apply knowledge to face the real corporate world. These allow students to learn while engaging in hands-on exercises and assessments, guided by our experienced lecturers and industry experts.

Curriculum

General Studies Subjects	Philosophy and Current Issues* / Bahasa Melayu Komunikasi 2** (U1) Penghayatan Etika dan Peradaban Bahasa Kebangsaan A /Communication Skills (U2) Sustainable Development in Malaysia (U3) Community Service (U4)
University Courses	English for Academic Purposes Devices, Networks & Applications Disciplined Entrepreneurship Design Thinking Co-curriculum Activities
Core Courses	Introduction to Corporate Communication Mass Media and Society Communication Theory Scripting for Media Elective 1: Sociology / Introduction to Journalism Persuasive and Strategic Communication Marketing Communication Rhetoric, Articulation and Persuasion Media & Consumer Analytics Elective 2: Social Psychology / Digital Photography & Videography Personal Image Management Corporate Writing Media Law and Ethics Visual Communication Event Management Communication Research Introduction to Brand Management Media Psychology Crisis Management Media Relations and Publicity Strategies Globalisation and Communication Research Project I Corporate Social Responsibility Managerial Communication Innovative Media Research Project II PR Issues and Campaigns Corporate Identity Management Industry Training

Entry Requirements

English Proficiency	(TOEFL) score of 500 OR (IELTS) score of 5.0 OR its equivalent
Matriculation / Pre-University / Sijil Tinggi Persekolahan Malaysia (STPM) programme or equivalent	Pass with a minimum of grade C (CGPA 2.0) in TWO (2) subjects AND a credit in English at SPM level
General Certificate of Education Advanced (“A”) Level Pass	A Level or equivalent with a minimum of grade D in TWO (2) subjects AND a credit in English at O level
Unified Examination Certificate (UEC)	Pass with a minimum grade B IN five (5) subjects including English
Recognised Diploma in a related field	Pass with a minimum CGPA 2.00 and a credit in English at SPM level or its equivalent
Other Qualifications	Other equivalent qualifications recognised by the Malaysian Government

Career Prospects

Marketing Communications:

Campaign Director
Consumer Affairs Specialist
Market Research Analyst
Event Organiser
Brand Manager
Conventions Planner
Media Liaison Officer

Public Relations:

Corporate Comm. Director
PR Specialist
Publicist
Consumer Advocate Negotiator
Community Affairs Director
Environmental Activist
Foreign Affairs Officer

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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Bachelor of Corporate Communication (Hons)