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BA (Hons) Marketing Management (3+0)

(R2/342/6/0210) (08/24) (A10439)

Course Information

Mode: Onsite
Duration: 3 Yrs
Campus: SEGi College Kuala Lumpur
Type: Full-time Study
Conducted in Malaysia: Yes
Level of Study: Bachelor's Degree Level
Field of Study: Marketing & Sales
Awarding Country: United Kingdom
Exam Body: University of Greenwich, UK
Fees: Refer to the Univ. / Refer to the Univ. (international)
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Course Overview

The BA (Hons) Marketing Management is ideal for students who want to use your creativity and influence strategy and you’re keen to impact the digital era as a marketing manager. This degree provides exemptions from certain diploma modules of professional bodies, including CIM and IDM, in preparation for a career in digital marketing.

SEGi’s marketing subjects are ranked highest in London overall (Complete University Guide 2019).

Curriculum

Year 1 Year 2 Year 3
  • Personal & Professional Development 1 – The Marketer
  • Principles and Practice of Marketing
  • Multichannel Marketing
  • Financial Aspect of Marketing
  • Public Relations: From Concepts to Practice
  • Bahasa Melayu Komunikasi 2 (International students)
  • Tamadun Islam & Tamadun Asia (Local students)
  • Malaysia Society 5.0
  • Customer Insight & Research
  • Personal & Professional Development 2
  • Integrated Marketing Communications Management
  • Global Marketing Management
  • Marketing Management
  • Malaysian Studies 3 (International students)
  • Hubungan Etnik (Local students)
  • Design Thinking / Bahasa Kebangsaan A*
  • Dissertation
  • Direct, Interactive & Digital Marketing
  • Business & Marketing Strategy
  • Social Media Analytics
  • Contemporary Issues in Marketing
  • Social Marketing
  • Community Engagement

Entry Requirements

STPM/A-Levels or its equiv
  • UEC with 5 credits
  • STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
  • A-Level with passes in 2 subjects
  • Matriculation / Foundation or equivalent
  • SAM / AUSMAT with min ATAR 60
  • Related SKM Level 5
  • Related Diploma
  • MQA-APEL T6

Additional Requirements

  • Credit in Maths at SPM / O-Level or equivalent and min CGPA 2.50

Career Prospects

As graduates from the marketing field, you can contribute your expertise in: sales management, advertising, consulting and marketing research and branding consultant.

  • All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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