BA (Hons) Advertising and Digital Marketing Communications (3+0)

Course Overview

This stimulating degree is designed to develop your ability to identify trends, understand consumer behaviour, and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge, while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.

Key advantages and benefits of the Greenwich BA (Hons) Advertising and Digital Marketing Communications:

• A rigorous combination of established marketing theory and cutting-edge advertising digital practice
• Our marketing subjects are ranked highest in London overall (Complete University Guide 2019)
• The degree is accredited by both the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM)
• Offers exemptions from CIM and IDM examinations
• One of the first degrees of its kind in the UK, and unique in Malaysia

Curriculum

Entry Requirements

• UEC with 5 credits
• STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
• A-Level with passes in 2 subjects
• Matriculation / Foundation or equivalent
• SAM / AUSMAT with min ATAR 60
• Related SKM Level 5
• Related Diploma
• MQA-APEL T6

Additional Requirements

Credit in Maths at SPM / O-Level or equivalent and min CGPA 2.50

Career Prospects

This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications, and other advertising fields.