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TAR UC - Tunku Abdul Rahman University College Logo

Diploma in Business Studies (E-Commerce & Marketing)

Offered by: TAR UC - Tunku Abdul Rahman University College
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Exam BodyInternal Diploma, Malaysia
Course Duration2 Yrs (KL, Penang, Perak)
Part Time/Full TimeFull Time
Fees17600 / Course
Fees (International Student)29000 / Course
CampusKL Main Campus, Penang Branch Campus, Perak Branch Campus
FacultyFaculty of Accountancy, Finance and Business
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyDiploma Level
Field of StudyBusiness Management & Administration
Course Description

This programme is designed to provide students with the fundamental knowledge of e-commerce and marketing, and the skills of applying e-commerce technologies to marketing.



Introduction to Accounting
Quantitative Studies
Introduction to Organisation and Management
Fundamentals of Accounting
Information Technology & Systems
Fundamentals of Marketing
Introduction to E-Commerce
Web Page Design
Basic Management Principles
Fundamentals of Selling

IS for Marketing & Management
IT Applications for Marketing
Consumer Behaviour
Fundamentals of Finance
Business & Cyber Law
Marketing Research
Web Design for Marketing
International Marketing
Ethics for Business 
Marketing Strategies for E-Commerce
Setting Up An Online Business


Compulsory Courses:
English Language, English for Communication, English for IELTS, Civic Consciousness and Volunteerism, Public speaking/ Drama/ Social and Work Etiquette.

Entry Requirements

SPM - 3 Credits in the relevant subjects
O Level - 3 Grade C in the relevant subjects
UEC - 3 Grade B in the relevant subjects
Certificate - Relevant Certificate accreditated by MQA

Compulsory subjects:

  • SPM Credit/ O Level Grade C in Mathematics#/ UEC Grade B in one mathematics subject#
  • SPM Credit/ O Level Grade C/ UEC Grade B in English Language*

*Grade B and above in AELE 0364 English Language conducted by TAR UC is accepted as having fulfilled the English Language requirement for applicants with a pass in SPM English Language/Grade D or Grade E (Pass) in O Level English Language/ Grade C in UEC English Language.

#Grade B and above in AMMS0104 General Mathematics conducted by TAR UC is accepted as having fulfilled the mathematics requirement for applicants with a pass in SPM/Grade D or Grade E(Pass) in O Level/Grade C in UEC in the required mathematics subject.

Intake MonthsMay & October
Career Prospects

Graduates can seek employment in almost every sector of a e-business such as:

  • Tourism
  • Hospitality
  • Electrical and Electronics
  • Information Technology
  • Communications
  • Media
  • Banking and Finance
  • Education
  • Insurance
  • Travel
  • Entertainment
  • Advertising and Promotion
  • Market Research
  • Consumer Services
  • Retail at the Sub-professional Level & etc

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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