Bachelor of Communication (Hons)

Course Overview

The Faculty of Education & Communications provides dynamism and golden opportunity that enable students to broaden their scope of understanding of the society they live in.

With the tagline “Inspiring Knowledge”, students will be inspired to develop their character, to explore and understand ‘The Self’ via the UNIEC (UNITAR Education Core) approach – our 21st Century Teaching and Learning methodology. A student will be able to be ready to the industry in a wide range of career prospects, to contribute significantly to the advancement and enrichment of their own lives and also to the community at large after graduating.

Curriculum

YEAR 1

• *** Study Skills
• TITAS / Malaysian Studies
• Interpersonal & Communication Skills for Social Sciences
• Business Communication
• Communication Theories and New Media
• Intercultural Communication
• Psychosociology for Social Sciences
• Hubungan Etnik
• English For Academic Purposes
• Law and Ethics in Communication
• Introduction to Mass Communication
• English for Mass Communication
• Social Entrepreneurship
• Communication Technology
• Persuasive Communication (Theory and Application)
• Media Economics
• Visual Communication & Design
• Social Psychology of New Media

YEAR 2

• Co-Curriculum
• New Media and Organisation
• Writing for the Creative Industries
• Governance & New Media
• Statistics for Social Sciences
• Digital Media Literacy
• Contemporary Issues in Social Media
• Internship 1
• Research Methods in Social Sciences
• Principle of Journalism & New Media
• Introduction to Public Relations
• News Writing
• Introduction to Electronic Media
• Online Journalism
• Public Relations Writing
• Feature Writing
• Publicity and Media Relations

YEAR 3

• Editing
• Event Management
• Convergent Journalism
• Crisis and Issue Management
• Business Reporting
• Speech Writing and Presentation Skills
• Photojournalism
• Fundamentals of Marketing and Advertising
• Elective 1
• Writing for Science and Technology
• Public Relations Campaign Strategies
• Editorial Writing
• Public Opinion and Persuasion
• Elective 2
• Internship 2

*** Local students who did not obtain a credit in Bahasa Melayu SPM, are required to take Bahasa Kebangsaan A

Entry Requirements

• A pass in STPM / A Level with full pass in TWO (2) subjects or a minimum of CGPA 2.00; OR
• A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Jayyid; OR
• A Diploma or its equivalent with a minimum CGPA of 2.00; OR
• A Matriculation / Foundation / qualification or its equivalent with a minimum CGPA of 2.00; OR
• A pass in UEC with at least Grade B in FIVE (5) subjects; OR
• Other equivalent qualification, which is recognised by the Malaysian Government.