Course Details

Bachelor of Business Administration (Hons) in Marketing

Offered by: UNITEN Kampus Sultan Haji Ahmad Shah (KSHAS)
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Exam BodyInternal Degree, Malaysia
Course Duration3 Yrs
Part Time/Full TimeFull Time
FeesTuition Fees: RM66,000 per programme. Other Fees: Full Registration + Miscellaneous Fee: RM1,348 one-time payment Medical Insurance: RM88/year Deposit for Accommodation: RM250 one-time deposit payment Monthly Fee for Accommodation: Starting from RM2
Fees (International Student)Tuition Fees: USD17,250 (RM69,000) per programme. Other Fees: VISA & Application Fee: USD787.50 (RM3,150) one-time payment Full Registration + Miscellaneous Fee: USD1,650 (RM6,600) one-time payment Medical Insurance: USD37.50 (RM150)/year Deposit fo
FacultyCollege of Business Management & Accounting
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyMarketing & Sales
Course Description

As for the Bachelor of Business Administration in Marketing, it is specifically designed to equip students with the basics of accounting, finance, computing, quantitative analysis, English, and economics besides a strong knowledge in marketing and management and their application to the real business environment. The courses offered are being specifically structured to produce excellent professionals who have in-depth knowledge of marketing management and are capable to bring out excellent ideas especially in the Malaysian business environment. The courses offered are being specifically planned to provide students with strong theoretical and practical knowledge in marketing before they can pursue on to the factual world of the marketing sectors or go on with their studies to obtain the Master's Degree in Marketing or in other MBA programmes.

This Bachelor in Marketing programme can be completed in 3 years.

Curriculum

BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING

(LOCAL STUDENTS)

 

 CodeCourseCredit Hours

General Courses

(21 credit hours)

ENBB 113English for Business3
?ENBB 123Public Speaking and Presentations3
?

ICSB 112/

MCSB 112

Islam and Civil Society I / 

Moral and Civil Society I

2
?

ICSB 212/

MCSB 212

Islam and Civil Society II / 

Moral and Civil Society II

2
?

ICSB 312/

MCSB 312

Islam and Civil Society III / 

Moral and Civil Society III

2
?HESB 113Hubungan Etnik3
?TITB 113Tamadun Islam & Tamadun Asia3
? 1 General Elective MPU 023
  Total21
Core CoursesABAB 113Business Accounting3
(66 credit hours)AMAB 213Managerial Accounting3
 ECMB 223Microeconomics3
 ECMB 233Macroeconomics3
 FICB 103Principles of Finance3
 LWBB 113Malaysian Commercial Law3
 MGMB 113Principles of Management3
 MGMB 123Business Communication3
 MGMB 213Organisational Behaviour3
 MGMB 223Organisation Theory3
 MGMB 233Organisational Development and Change3
 MGMB 253International Business3
 MGMB 263Management Information System3
 MMTB 243Human Resource Management3
 MGMB 313Business Ethics3
 MGMB 323Management Science3
 MMTB 333Strategic Management3
 MKGB 113Principles of Marketing3
 MKGB 213Consumer and Buyer Behaviour3
 QNTB 113Business Statistics3
 QNTB 123Business Mathematics3
 QNTB 313Research Methods3
  Total66
SpecialisationMARB 313Product and Brand Management3
CoursesMARB 373Strategic Marketing3
(27 credit hours)MKGB 333Integrated Marketing Communications3
 MKGB 343Marketing Research3
 MKGB 363Sales Management3
 MKGB 353Services Marketing3
 MKGB 383Issues of Marketing in Malaysia3
 MARB 383Marketing Project3
  2 Marketing Elective3
  Total24
 ITBB 306Industrial Training6
   TOTAL CREDIT HOURS120

 

 

Proposed Study Plan for Bachelor of Business Administration (Honours) in Marketing

(Local Students)

 

SemesterCodeCoursePre-requisiteCredit Hours ?
1ABAB 113Business Accounting 3 ?
 MGMB 113Principles of Management 3 ?
 QNTB 123Business Mathematics 3 ?
 TITB 113Tamadun Islam & Tamadun Asia 3 ?
 HESB 113Hubungan Etnik 3 ?
 ENBB 113English for Business 3 ?
   Total18 ?
2QNTB 113Business Statistics 3 ?
 MKGB 113Principles of Marketing 3 ?
 ENBB 123Public Speaking & PresentationsENBB 1133 ?
 

LWBB 113

FICB 103

Malaysian Commercial Law

Principles of Finance

 

3

3

 ?
 

ICSB 112/

MCSB 112

Islam and Civil Society I / 

Moral and Civil Society I

 2 ?
   Total17 ?
Special Sem 1MGMB 263Management Information SystemsMGMB 1133 ?
? 1 General Elective MPU 02 3 ?
   Total6 ?
 3AMAB 213Managerial AccountingABAB 1133 ?
 ECMB 223Microeconomics 3 ?
 MGMB 123Business Communication 3 ?
 MMTB 243Human Resource ManagementMGMB 1133 ?
 

ICSB 212/

MCSB 212

Islam and Civil Society II / 

Moral and Civil Society II

ICSB 112/

MCSB 112

2 2
   Total14 ?
4MGMB 213Organisational BehaviourMGMB 1133 ?
 MGMB  323Management SciencesMGMB 1133 ?
 MGMB 253International BusinessMGMB 1133 ?
 QNTB 313Research MethodsQNTB 1133 ?
 MKGB 213Consumer & Buyer BehaviourMKGB 1133 ?
 ECMB  233MacroeconomicECMB 2233 ?
   Total18 ?
Special Sem 2MGMB 223Organisational TheoryMGMB 1133 ?
?MGMB 233Organisational Development & ChangeMGMB 1133 ?
   Total6 ?
5MKGB 333Integrated Marketing CommunicationMKGB 2133 ?
 MKGB 353Services MarketingMKGB 2133 ?
 MARB 313Product and Brand ManagementMKGB 2133 ?
 MKGB 343Marketing ResearchQNTB3133 ?
 

ICSB 312/

MCSB 312

Islam and Civil Society III / 

Moral and Civil Society III

ICSB 212/

MCSB 212

2 ?
  2 Marketing Elective 3 ?
   Total17 ?
6MGMB  313Business EthicsMGMB 1133 ?
 MARB  373Strategic MarketingMKGB 3333 ?
 MKGB 363Sales ManagementMARB 3133 ?
 MARB  383Marketing ProjectMKGB 3533 ?
 MKGB 383Issues of Marketing in MalaysiaMKGB 3533 ?
 MMTB  333Strategic ManagementMGMB 1133 ?
   Total18 ?
Special Sem 3ITBB 306Industrial Training 6 ?
   TOTAL CREDIT HOURS?120 ?

 

 

 

1 General Elective MPU 02 (3 credit hours)???
(Choose 1 course only)???
SemesterCodeCourseCredit Hours
Special Semester 1KDKB 113Kepimpinan & Keusahawanan3
?SPRB 113Sports & Recreation at Workplaces3
?KKSB 113Kaunseling & Kerja Sosial3
?RELB 113Comparative Religion3
?PKIB 113Creative Thinking3
?SPYB 113Social Psychology3
?MANB 113Bahasa Mandarin3
?FRAB113French Languages3
?GERB 113German Languages3
?JAPB 113Japanese Languages3
?MLKB 113Bahasa Kebangsaan A (Compulsory for those without credit in Bahasa Melayu at SPM level)3

 

 

2 Marketing Elective (3 credit hours)???
(Choose 1 course only)???
SemesterCodeCourseCredit Hours
5MKEB 313Marketing Channel Management3
 MKEB 333International Marketing3
 MAEB 323Digital Marketing3
 MAEB 343Retailing Management3
 MAEB 353Islamic Marketing3

 

 

BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING

(FOREIGN STUDENTS)

 

 CodeCourseCredit Hours
General CoursesENBB 113English for Business3
(21 Credit Hours)ENBB 123Public Speaking and Presentations3
 MALB 103Bahasa Melayu Komunikasi3
 MASB 113Malaysian Studies3
  1 General Elective MPU 033
  2 General Elective MPU 023
  3 General Elective MPU 023
  Total21
Core CoursesABAB 113Business Accounting3
(66 credit hours)AMAB 213Managerial Accounting3
 ECMB 223Microeconomics3
 ECMB 233Macroeconomics3
 FICB 103Principles of Finance3
 LWBB 113Malaysian Commercial Law3
 MGMB 113Principles of Management3
 MGMB 123Business Communication3
 MGMB 213Organisational Behaviour3
 MGMB 223Organisation Theory3
 MGMB 233Organisational Development and Change3
 MGMB 253International Business3
 MGMB 263Management Information System3
 MMTB 243Human Resource Management3
 MGMB 313Business Ethics3
 MGMB 323Management Science3
 MMTB 333Strategic Management3
 MKGB 113Principles of Marketing3
 MKGB 213Consumer and Buyer Behaviour3
 QNTB 113Business Statistics3
 QNTB 123Business Mathematics3
 QNTB 313Research Methods3
  Total66
SpecialisationMARB313Product and Brand Management3
CoursesMARB373Strategic Marketing3
(27 credit hours)MKGB 333Integrated Marketing Communications3
 MKGB 343Marketing Research3
 MKGB 363Sales Management3
 MKGB 353Services Marketing3
 MKGB 383Issues in Malaysia Marketing3
 MARB 383Marketing Project3
  4 Marketing Elective3
  Total27
 ITBB 306Industrial Training6
   TOTAL CREDIT HOURS120

 

 

 

Proposed Study Plan for Bachelor of Business Administration (Honours) in Marketing

(Foreign Students)

 

SemesterCodeCoursePre-requisiteCredit Hours
1ABAB 113Business Accounting 3
 MGMB 113Principles of Management 3
 MALB 103Bahasa Melayu komunikasi 3
 MASB 113Malaysian Studies 3
 ENBB 113English for Business 3
 QNTB 123Business Mathematics 3
   Total18
2    
Entry Requirements

Bachelor of Business Administration (Hons) in Marketing
R2/342/6/0087

+ ENTRY REQUIREMENTS

DIPLOMA VOCATIONAL REQUIREMENTS

  • Pass Diploma Kemahiran Malaysia (DKM)/ Diploma Lanjutan Kemahiran Malaysia (DLKM)/ Diploma Vokasional Malaysia (DVM) with a minimum CGPA of 2.50 and Pass Sijil Vokasional Malaysia (SVM).

 

NOSTPM SUBJECTSBBA HRBBA MKTBBA EVMBOFBACCBIB
1.Pengajian Am
2.Literature in English
3.Syariah
4.Usuluddin
5.Sejarah
6.Geografi
7.Ekonomi
8.Pengajian Perniagaan
9.Perakaunan
10.Matematik (M)
11.Matematik (T)
12.Further Mathematics
13.ICT
14.Fizik
15.Kimia
16.Biologi
17.Sains Sukan----
18.Seni Visual----
19.Bahasa Melayu


For International Students: Entry requirements vary from country to country. Please click here to check the entry requirements set by the Malaysian Qualifications Agency (MQA).

 

+ ENGLISH REQUIREMENTS

For Malaysian Students:

Students have taken MUET before enrol. However, students are required to complete MUET during the duration of the study (before graduation). IELTS (5.0 and above) or TOEFL (500 and above) or TOEFL Internet-Based Test (42 and above) is also accepted.

  • MUET – Malaysia University English Test
    Achieve Band 1 and above


For International Students:

International students are required to have one of the English proficiency scores stated below to enrol in UNITEN. Bachelor students who do not fulfil this English requirement are required to sit for the Intensive English Programme (IEP) and pass the requirement below before starting their Bachelor programme.

  • MUET – Malaysia University English Test
    Achieve Band 3.5 and above

     
  • IELTS – International English Language Testing System
    Achieve 5.5 and above

     
  • TOEFL - Test of English as a Foreign Language
    Achieve 500 (TOEFL) or 46 (TOEFL Internet Based Test) and above
Intake Months

Jan, July, Sept

Career Prospects

?Graduates of the Bachelor of Business Administration in Marketing programme will have a wide choice of career opportunities in the field of marketing professionals such as:

  • Advertising Manager
  • Sales Manager
  • Marketing Communication Manager
  • Marketing Executive
  • Promotion Executive
  • Academics

Graduates with good results can apply to pursue their studies to obtain the Master's Degree in Business Administration.

?

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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