Bachelor of Communication (Hons) Public Relations

Course Overview

UTAR Bachelor of Communication (Honours) Public Relations addresses the needs of the communication industry for public relations professionals who have technical competence as well as an appreciation of the role of Public Relations in Malaysia within a global environment. 

It emphasises in-depth understanding of communication theories. In terms of application, students will prepare news releases as well as produce audio-visual presentations and media kits. They will learn to organise press conferences, campaign and analyse social media. 

Students are also introduced to fundamentals of advertising such as copywriting and media planning in order to develop an understanding of the advertising profession and industry. Students are placed under an industrial training programme in companies in the communication industry or in the communication section of various organisations.  

Curriculum

Year 1

• Co-curriculum
   
• Communication Skills in Public Relations
• Communicative English
• Design for Media
• Elective I
• Interpersonal Communication
• Introduction to Advertising
• Introduction to Mass Communication
• Media Planning
• MPU1*
• MPU3
• National Language / Other Language​
   
• Public Relations
• Public Relations Writing
• Sun Zi's Art of War and Business Strategies
•  

Year 2

• Advanced Public Relations Writing 
• Advertising and Society​
   
• Advertising Copy Writing​
• Communication Theories 
• Corporate Social Responsibility 
• Crisis Management in Public Relations 
• Digital Communication Technology 
• Elective II
• Integrated Marketing Communication 
• Media Planning​
• Project 1
• Public Relations Research ​
   
•  

Year 3

• Industrial Training 
   
• Media Law and Ethics​
   
• MPU1**
• Organisational Communication 
• Project 2
• Public Relations Practices 
• Social Media for Public Relations 
•  

Elective I - Choose 1 course(s)

• Customer Relationship Management
• Industrial Relations 
• Service Management

Elective II - Choose 1 course(s)

• Digital Technologies and Application​
   
• Fundamentals of Digital Media Technology​
   
• Introduction to Internet of Things and Its Applications 
   

MPU 1* - Choose 1 course

• Falsafah dan Isu Semasa - For Local Students 
• Bahasa Melayu Komunikasi 2 - For International Students 
•  

MPU 1** - Choose 1 course

• Philosophy and Current Issues - For International Students
• Penghayatan Etika dan Peradaban  - For Local Students 

MPU 3 - Choose 1 course(s)
 

• Business and Society 
• Confucianism and Modern Society 
• Culture and Communication 
• Introduction to Political Science 
• Introduction to Sociology 
• Malaysian Economy

National Language/Other Languages - Choose 1 course(s)
 

• Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
• Communication Tamil For Health Sciences
• Introduction to French
• Introduction to German Language
   
• Introduction to Japanese
   
• Introduction to Korean
   
• Introduction to Tamil Language
   
• Introduction to Thai Language
•  

Co-curriculum - Choose 1 course(s)

• Art, Craft, and Design
• Arts and Cultural Performance
• Business Plan Writing & Preparation
• Community Project
• Critical Thinking, Creative Thinking and Problem Solving
   
• Language, Culture and Social Study Aboard
• Leadership and Teambuilding
   
• Managing Personal Finance
• Music Performance
   
• Management of Martial Arts Activity
   
• Management of Sports Activity
• Oral Communication
   
• Social Entrepreneurship Project
   
• Study Soft Skills and/or Life Skills Abroad
   
• Team Work and Collaborative Project
   
• Work Ethics and EQ

Entry Requirements

STPM 1. A minimum of Grade C in any 2 subjects 2. Credit in English at SPM level / equivalent 

STAM 1. A minimum grade of Jayyid 2. Credit in English at SPM level / equivalent 

A-Level 1. A minimum of Grade D in any 2 subjects 2. Pass in English at SPM level / equivalent 

UEC 1. Grade B in 5 subjects 2. Credit in English at SPM level / equivalent 

SAM 1. Australian Tertiary Admission Rank (ATAR) 70 and Grade B in any 2 subjects 2. Pass in English at SPM level / equivalent 

CPU 1. An average of 70% in any 6 subjects 2. Pass in English at SPM level / equivalent

Foundation from UTAR Matriculation / Foundation from other Institutions of Higher Learning Diploma (Level 4, MQF) or its equivalent: 1. Minimum CGPA of 2.00 2. Credit in English at SPM level / equivalent. NOT applicable for qualifications conducted fully in English language BUT must have a pass in English at SPM level / equivalent

Diploma in Media and Communication (Level 4, MQF) or its equivalent: Minimum CGPA of 2.00

Other equivalent qualifications recognised by the Malaysian Government: MUST have a credit in English at SPM level / equivalent. NOT applicable for qualifications conducted fully in English language BUT must have a pass in English at SPM level / equivalent

Career Prospects

• Marketer
• Brand Executive
• Press Liaison Executive
• Corporate Communication Executive
• Public Affair Executive
• Social Media Executive
• Specialists in Public Relations

Study Abroad Pathway

No