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Boost for Ad Sector

July 16, 2013 | National News

THREE advertising associations and an academy will be organising a three-month programme which will start on Aug 13.

The Graduate Fellowship Programme 2013 is designed to attract and empower a new generation of advertising professionals and to close the talent gap.

The Association of Accredited Advertising Agents of Malaysia, Malaysian Advertisers Association, and the Media Specialists Association will be collaborating with an academy called the 95% The Advertising Academy.

The 20 applicants selected for the programme will undergo internship; they will receive hands-on experience at a participating agency in the day while attending intensive training at the academy in the evenings.

“The academy was set up because it was difficult to find well-trained graduates who are ready for the challenges of the working environment,” said its trainer and director Janet Lee.

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