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University Students Taking the Reins in Changing Attitude

January 7, 2020 | Campus News
The official launch of TAR-U-Care “It’s All Care” (from left to right): Mr Chuan Tek Pheung, Programme Leader, Department of Communication, Faculty of Communication and Creative Industries (‘FCCI’), Chan Song Sheng, Scope Leader for Electricity, Prof Ir Dr Lee Sze Wei, Cheong Ming Hao, Scope Leader for Parking, Kua Mei Chen, Scope Leader for Dress Code, Ms Dearna Kee June Chen, Dean of FCCI, Ooi Jes See, Scope Leader for Water and Ms Shubashini, Associate Dean, Department of Communication, FCCI.

In an effort to keep a balance between excellence in education and behavior, the Year 3 students in Bachelor of Public Relations of Tunku Abdul Rahman University College (‘TAR UC’) has taken the initiative to remind 28,000 TAR UC students (TARCIANS) and staff to uphold positive behavior. TAR-U-Care “It’s All Care” is a 3-day on-ground event starting from the 7th of January targets the students and staff in the TAR UC KL main campus. This campaign aims to inform the future leaders of our nation of the importance of having a good attitude.

In TAR-U-Care “It’s All Care”, the committees have set up 4 stations that explain the importance of each scope in-depth. Infographics and demonstrations are displayed to serve as visual aids to present info to visitors in an attractive manner. Furthermore, game stations will also be available to get participants involved and allow them to grasp concepts and messages in an interactive manner. All these elements are combined to offer the audience a holistic experience.

Prof Ir Dr Lee Sze Wei (second from right) and Assoc Prof Dr Chook Ka Joo (rightmost), Vice President of TAR UC trying the Bicycle Blender at the exhibition of the campaign.

“Ever since 1969, TAR UC has been producing students of exceptional caliber. We have plenty of alumni taking up leadership roles in their respective industries. Having just passed its 50th anniversary, I would like to reinstate that TAR UC is an institution that not only guides students in terms of education and studies, but it also plays a role in molding attitude.” President of TAR UC, Prof Ir Dr Lee Sze Wei in his welcoming address.

“Since Public Relations is a communications based subject, it is very important to be able to convey their messages and ideas in an effective manner. This campaign not only challenges the student committee to come up with messages and lessons in a creative manner, they were also made to target their own community’s problems, it encourages their peers to be the problem solver and not the trouble maker,” comments campaign advisor, Ms Josephine Ng.

With that said, TAR-U-Care “It’s All Care” aims to inform and educate TARCIANS to be more mindful lest we forget that having good character equally as important as having achieved high standards in education.

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