PIONEERING PROJECTS TAKE CENTRE STAGE DURING BUSINESS INNOVATION DAY 2023

The Business Innovation Day, held at the Centre for Postgraduate Studies (CPS) on 6 December 2023, stood as a testament to the sheer brilliance and dedication exhibited by our graduating cohort from the Faculty of Business, Hospitality & Communication (FBHC).

It was evident that the event, graced by FBHC Dean Associate Professor Dr Leong Wee Phin, was more than a showcase of final year projects; it was a celebration of innovation, resilience, and the embodiment of entrepreneurial zeal.

Throughout the day, the graduating students displayed their academic prowess in their business presentations, promising a future brimming with possibilities for them. In addition, the entrepreneurial spirit displayed by these aspiring graduates was nothing short of inspiring, reflecting their commitment to shaping the landscape of the business world.

Business Innovation Day provided a platform for these visionary students to share their final year projects, setting the stage for their journey into the professional sphere. With unwavering belief in the uniqueness of their projects and the value they bring, these graduates are poised to carve their paths as successful professionals in their chosen fields.

We extend our heartiest congratulations to the following students for clinching the Best Presentation Awards during Business Innovation Day 2023:

1. Tan Chun Hung

- BA (Honours) Business Management

Project Title: Revolution Logistics: Assessing the Impact of Business Technology on Operational Performance in the Logistics Industry.

2. Wong Pui Yan

- BA (Honours) Marketing

Project Title: Evaluating the factors affecting Customer Satisfaction on Pet-friendly Cafes in Klang Valley, Malaysia.

3. Wong Li Yan

- BSc (Honours) Accounting and Finance

Project Title: The Impact of Interest Rate Uncertainty and Inflation on Financial Performance of the Malaysian Banking Industry