BA (Hons) in Marketing Management
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|Exam Body||APU Malaysia Degree|
|Course Duration||3 Years ( 6 Semesters )|
|Part Time/Full Time||Full Time|
|Fees (International Student)||RM 93,500|
|Faculty||School of Marketing and Management|
|Conducted entirely in Malaysia||Yes|
|Level of Study||Bachelor's Degree Level|
|Field of Study||Business Management & Administration|
APU-DMU Dual Degree Scheme.
This programme is specifically designed to provide:
DEGREE LEVEL 1
Students will learn fundamental skills required by every business management professional, and the basic understanding of the context within which business operate - Management, Law, Accounting, Economics, Entrepreneurship, Marketing, People Management and Accounting. We will also expose them towards business & communication skills, computing & IT skills and quantitative skills, independent learning. All Business Management programmes have a common first year so that they will get a solid grounding in business management theories and practices.
DEGREE LEVEL 2
A broader range of skills will be learnt, in which students will gain better understanding of functional management and business management, with specialised focus on Information (Research & Advertising), Electronic Marketing, Customer Relations and Creativity & Innovation. We will further nurture their independent learning to prepare them for the workplace and for further researches.
INTERNSHIP (16 weeks)
Students will undertake an Internship / Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.
DEGREE LEVEL 3
Students will make use of their previous studies and industrial experience to extend their familiarity in marketing strategies, discovering new opportunities, exploiting competitive advantage and decision making processes, with aims to groom them as marketing specialist. A final year project requires them to explore a topic individually – they will demonstrate their academic and practical aspects of their ability in the chosen area of study.
MQA Compulsory Subjects*
(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency)
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
• 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent
• 2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
• 5 Grade B’s in UEC with a Pass in Mathematics and English.
• Passed Foundation programme (minimum CGPA of 2.0).
Direct Entry to level 2 of the Degree:
• Successful completion of the APU/APIIT Diploma or
• Successful completion of studies in another recognised institute with academic credits equivalent to Level 1 of an Honours Degree (Subject to the approval of the APU/APIIT Academic Board)
English Requirements (International Students)
• IELTS : 5.5
All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.