APU-DMU Dual Degree Scheme

This programme is specifically designed to provide:

• An opportunity to develop knowledge and skills as a business manager in various work settings.
• A platform to improve effectiveness in any present and future management roles.
• Developing capabilities in integration of knowledge, skills and personal qualities that are applied appropriately in response to various circumstances.

The Benefits of This Programme:

On successful completion of this programme, you will be able to:

• Gain necessary knowledge and understanding about contemporary business and management theory, research and professional practice locally and globally.
• Demonstrate intellectual and practical skills and knowledge within the business and management strategic environment.
• Demonstrate innovative problem-solving skills that are capable of tackling global business management issues.
• Understand behavioural science and marketing analytics' skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
• Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
• Demonstrate ability to devise and apply research and investigative methods within major business research paradigms.
• Understand and critically analyse the contemporary business and management environment.
• Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
• Demonstrate the personal effectiveness through effective self-management within the professional environment.

Who Should Attend:

This programme is geared towards managers who wish to focus on enhancing and enriching management and critical decision-making skills in national and international organizations. In addition, middle and senior level managers who are undergoing challenging tasks in manufacturing and/or services sectors will find this programme useful towards career growth.

Modules & Project:

This programme comprises 7 coursework modules and a major project (including a Research Methodology module). The modules take into consideration issues of management skills, marketing, managing strategy, change management, and leadership. In addition, internationalisation and global perspectives are considered and focus is given to project management in order to enhance the programme.

Core Modules     

• Organizational Behaviour
• Managerial Finance
• Global Strategic Management
• Strategic Marketing Management
• Managerial Economics
• Statistical Decision Making
• Human Resource Management
• Research Methodology
• Project

Elective Modules (choose 2) *

• Technology Management
• Managing Creativity and Innovation
• Behavioural Science, Social Media and Marketing Analytics

*Elective modules may be pre-selected for students at the beginning of the semester. If students wish to change these pre-selected elective modules, they can choose from the available modules offered in the semester OR among the intensive delivery modules – however such changes may prolong the study duration.

Project:

You will be expected to conduct effective research in relation to business for both academic and industry purposes. Either route will require you to plan and conduct effective academic research in relation to the conduct of substantial and substantive individual research and analysis in relation to an aspect of business leading to a significant project or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of business.

DIRECT ENTRY TO MASTER PROGRAMME:

• Bachelor’s degree with minimum CGPA of 2.50 out of 4.00, or its equivalent qualification as acceptable by the Senate.

• Bachelor’s degree with CGPA below 2.50 out of 4.00, or its equivalent qualification can be accepted with minimum 5 years relevant working experience in related field.

• Banking Manager
• Business Development Manager
• Finance Manager
• Human Resource Manager
• Logistic and Supply Chain Manager
• Procurement Manager
• Project Manager
• Sales and Marketing Manager
• Market Researcher
• Business Consultant
• Business Research Analyst
• Entrepreneur
• Chief Marketing Officer (CM0)
• General Manager
• Analytics & Reporting Manager
• Decision Analytics Manager
• Management Consultant
• Chief Executive Officer (CEO)
• International Marketing Manager