This APU Diploma in Business Administration is designed to provide:

• Students for careers in the business administrative environment with emphasis on general business operations, organisation and specialisation option in accounting, tourism, information technology or marketing.
• Professional skills to develop solutions requiring a holistic outlook in the business and organisational context.
• Students with critical, independent and cooperative learning skills so as to facilitate response to continuous future changes in industry practices.
• Students with intellectual skills, communications ability and teamworking capability.

Further Studies:

Upon successful completion of this programme, you will be eligible to progress into any of the following degree programmes offered at APU:

• BA (Hons) in Business Management
• BA (Hons) in Business Management with a specialism in E-Business
• BA (Hons) in International Business Management
• BA (Hons) in Marketing Management
• BA (Hons) in Marketing Management with a specialism in Digital Marketing
• BA (Hons) in Human Resource Management

Semester 1

In this semester, students will be equipped with language and communication, as well as information technology skills. Throughout the duration of the semester, students will be exposed to various terminologies and basic concepts related to managerial skills. These skills are imperative for a smooth transition to the following semester. In addition, the Fundamental of Entrepreneurship module will begin to take students through the process and the methods involved in the early stages of venture creation.

• English for Academic Purposes
• Fundamentals of Entrepreneurship
• Managing Business
• Practical IT Skills

Semester 2

The modules Professional Communications, Academic Research Skills and Quantitative Methods that are offered in this semester help to further develop students’ knowledge and skills significantly with emphasis on aspects that are core to the study of business. In addition, students will be exposed to the principles and values that are useful to govern business activities and decisions.

• Professional Communication
• Academic Research Skills
• Ethics and Organizations
• Quantitative Methods

Semester 3

This semester moves the students from the basic business concepts and procedures to more advanced topics like People Management, Marketing and Business Economics.

• People Management
• Business Statistics
• Marketing
• Business Economics

Semester 4

The modules in this semester are aimed at equipping students with the knowledge and skills in the legal, statistical and financial aspects of business. In addition, students are exposed to International Business module which allows the students to understand the environmental and cultural issues facing global organisations. In semesters 4 and 5, students have the opportunity to choose optional modules from the list of modules provided.

• Legal Framework of Business
• International Business
• Introduction to Accounting
• E-business

Option Modules (Choose one)

• Consumer Behaviour
• Business Operations

Semester 5

The final semester allows students to progress into more advanced areas of business and management. Students will experience a balance of business theories and practical applications. Most importantly, students will acquire the ability to think independently about business and management decisions.

• Organisational Behaviour
• Managing Services
• Principles of Finance
• Managing Information System

Option Modules (Choose one)

• E-Commerce
• Internet Application

*In addition to the above, all students are also required to successfully complete General Studies modules as stipulated by the Malaysian Qualification Agency, as well as fulfill credit requirements for Co-curricular activities.

SPM

3 Credits in at least 3 subjects at SPM level, with a minimum of a pass in Bahasa Malaysia and Sejarah (History);

IGCSE/O-Levels

3 Credits (Grade C & above) in at least 3 subjects at IGCSE/O-Levels;

UEC

3 Credits (Grade B & above) in at least 3 subjects in UEC;

Pass relevant Certificate Programme or its equivalent;

A qualification that APU accepts as equivalent to the above.

*Pass in Mathematics is required at SPM/IGCSE/O-Level or equivalent.