APU-DMU Dual Degree Scheme.

This programme is specifically designed to provide:

• Students with knowledge, critical and applied skills in business management and strategies in the Pacific Rim and opens windows to Asia and its emerging giants, and to European perspectives.
• The Master of Business Administration (Euro-Asia Business) draws on contemporary business thinking and methods. Students learn powerful business concepts by drawing on real-world business issues and the comparative business issues between Asia and Europe.

The Benefits of This Programme:

On successful completion of this programme, you will be able to:

• Evaluate complex business scenarios in an Asian European context and develop new applications, insights and strategies for business.
• Demonstrate the personal and interpersonal competencies and knowledge which are necessary to manage businesses in the vastly differing and complex cultures of Europe and Asia.
• Interact effectively and responsibly with individuals and organisations in this context.
• Understand behavioral science and marketing analytics' skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
• Research information considering social responsibilities and related ethics.
• Develop the ability to conduct an interdisciplinary analysis of business and political-economic issues in the Euro-Asian region.
• Behave in an appropriately professional manner in various situations and culture.
• Identify leadership requirements in differing situations and demonstrate appropriate leadership capabilities.
• Equipped with a comprehensive understanding of the different approaches to conducting Business in Europe and Asia.

Who Should Attend:

This programme is designed to enhance the professional knowledge and management skills of key managers, senior executives, executives, entrepreneurs and other professionals who would like to gain new perspectives in complex business scenarios in an Asian European context. In addition, it is designed for those who have an undergraduate background in business, as well as those from other industry areas interested in a career in business. The Master of Business Administration (Euro-Asia Business) program enables professionals to enhance their business knowledge, improve their management skills and strategic decision- making abilities in conducting business in Europe and Asia.

Modules & Project:

The modules are designed to equip students with the knowledge, skills, techniques, and personal qualities to secure and prosper in appropriate employment or further research, with a comprehensive understanding of the different approaches to conducting Business in Europe and Asia.

Core Modules

• Statistical Decision Making
• Doing Business in Europe and Asia
• Euro Asian Financial Management
• Euro Asian Business Strategy
• Euro Asia Global Business and Trends
• Managing Creativity and Innovation
• Managing Organisations
• Marketing and Sustainability in the Age of Globalisation
• Research Methodology
• Behavioural Science, Social Media and Marketing Analytics
• Project

Project:

You will be expected to conduct effective research in relation to business in Euro Asia for both academic and industry purposes. Either route will require you to plan and conduct effective academic research in relation to the conduct of substantial and substantive individual research and analysis in relation to an aspect of Euro Asia Business leading to a significant project or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of Euro Asia Business.

DIRECT ENTRY TO MASTER PROGRAMME:

• Bachelor’s degree with minimum CGPA of 2.50 out of 4.00, or its equivalent qualification as acceptable by the Senate.

• Bachelor’s degree with CGPA below 2.50 out of 4.00, or its equivalent qualification can be accepted with minimum 5 years relevant working experience in related field.

• Corporate Strategy Manager
• Global Purchasing Manager
• Global Retail Manager
• International Marketing Manager
• International Operations Manager
• Business Development Manager
• Finance Manager
• Human Resource Manager
• Logistic and Supply Chain Manager
• Procurement Manager
• Project Manager
• Sales and Marketing Manager
• Business Consultant
• Business Research Analyst
• Entrepreneur
• Chief Marketing Officer (CMO)
• Chief Executive Officer (CEO)
• Analytics & Reporting Manager
• Decision Analytics Manager
• General Manager
• Management Consultant