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First City University College (FCUC) Logo

BA (Honours) Mass Communication

Offered by: First City University College (FCUC)
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Exam BodyInternal Degree, Malaysia
Course Duration3 years
Part Time/Full TimeFull Time
CampusFirst City UC
FacultyFaculty of Business, Hospitality and Communication Studies
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyCommunication & Broadcasting
Study Abroad Pathway

Entry into our full-time/part-time Master in Business Administration (MBA) programme with special Alumni tuition fees.

Course Description

This programme equips students with the relevant skills and in-depth knowledge required to keep up with the ever-changing demands of the media and communications industry.

The programme covers a wide scope of media fundamentals, including public relations and communication, media planning and management as well as practical skills necessary to become an effective communicator.
The programme objectives are to:

  1. Equip students with media & communication knowledge and skills for today’s dynamic and challenging business environment.
  2. Equip students with skills in multimedia, digital communication, digital publishing, photojournalism, and project management.
  3. Equip students with communication, teamwork, leadership, entrepreneurial, social and problem-solving skills.
  4. Produce graduates who can work globally and engage in research and life-long learning.
Curriculum

YEAR 1 (2 SEMESTERS)

  • Public Speaking
  • Introduction To Mass Communication
  • Fundamentals of Public Relations
  • Journalism Studies
  • Communicative English
  • Mass Media and Society
  • Writing For Mass Communication 1
  • Interpersonal Communication
  • Integrated Marketing Communication
  • Creative and Critical Thinking

YEAR 2 (2 SEMESTERS)

  • Writing For Mass Communication 2
  • Approaches To Media And Culture
  • Photojournalism
  • Digital Storytelling and Production
  • Audience and Reception Studies
  • Mass Communication Theories
  • Mass Communication Research Methods
  • Principles of Translation
  • Public Opinion and Persuasion
  • Applied Organizational Communication

YEAR 3 (2 SEMESTERS)

  • Communication Law And Ethics
  • Media Planning
  • Asian Media
  • Crisis Management in Communication
  • Customer Relationship Management
  • Human Resource Management
  • Communication Technologies
  • Global Media And Communication
  • Mass Communication Project
  • Webpage Design
  • Desktop Publishing
  • Industrial Training
Entry Requirements
  • STPM – Minimum 2Cs and 5 credits in SPM (including English)
  • UEC – Minimum 5Bs (including English)
  • GCE A-LEVEL – Minimum 2Es
  • FOUNDATION / MATRICULATION – Pass with minimum CGPA 2.0
  • DIPLOMA – Pass with minimum CGPA 2.0 in Diploma in Mass Communication / Diploma in Business Administration or its equivalent
  • OTHER QUALIFICATIONS – Equivalent qualifications which are recognized by the Malaysian Qualifications Agency
Intake Months

JAN, JUN ,OCT

Career Prospects
  • Media
  • Corporate Communications
  • Advertising
  • Public Relations
  • Marketing
  • Event Management
  • Broadcasting
  • Journalism
  •  

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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