Course Details
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Bachelor of Business (Marketing) (Hons)

Offered by: HELP University - Subang Bestari Campus
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Exam BodyInternal Degree, Malaysia
Course Duration3 Yrs
Part Time/Full TimeFull Time
Fees66,400
Fees (International Student)66,400
CampusSubang & Damansara
FacultyFaculty of Business, Economics & Accounting
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyMarketing & Sales
Study Abroad Pathway

HELP University has strong partnerships with many international universities. Our links extend to universities in Australia, UK, China, Ireland and New Zealand. Our bachelor’s degree students have the flexibility to plan for a 1+2 or 2+1 arrangements with many high-ranking universities that have collaborations with HELP University while our diploma students can plan for a 2+2 or 2+1 1⁄2 or even a 2+ 1⁄2+ 1 or 2+1+1 arrangements.

Course Description

With great competition in markets arising from deregulation, technological change and globalisation, an understanding of marketing is becoming increasingly crucial for professionals in both private and public business areas. In a competitive world, graduates with the ability to add value to products and services have an edge over others. This programme is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations.


In the face of the exponential growth of computer technology, we realize the need to transform the undergraduate business education by incorporating relevant subjects that ensure readiness for survival in the Digital Frontier. Our newly minted new tracks for marketing major which include Digital Business track and E-Commerce track will fulfill this Digital Transformation by equipping our students with effective skills and an efficient mindset.


Upon completion of the programme, graduates would acquire decision-making skills and be innovative in their approach in problem-solving. Furthermore, the programme develops critical thinking and communication skills so that graduates may deal effectively with the continually changing business environment. To achieve these aims, the programme integrates the development of practical skills and knowledge, with a strong emphasis on understanding current theories and the latest research.

Curriculum
  • 3-year honours programme
  • 31 subjects including a graduation project
  • 14 weeks for full semester; 7 weeks for half semester
Entry Requirements

Applicants must have one of the following Entry requirements:

  • Matriculation/Foundation or its equivalent
    Minimum CGPA of 2.00 out of 4.00**
  • Diploma (Level 4, MQF)
    Minimum CGPA 2.00 out of 4.00
  • STPM
    Minimum Grade C (GP 2.0) in any TWO subjects
  • Advanced Diploma (Level 5, MQF)
    Minimum CGPA of 2.00 out of 4.00
  • Sijil Tinggi Agama Malaysia (STAM)
    Minimum grade of Jayyid (good)
  • Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM)
    Subjected to Senate / Academic Board’s approval
  • Diploma Lanjutan Kemahiran Malaysia (DLKM)
    Subjected to Senate / Academic Board’s approval
  • A-Level
    2 passes
  • Senior Middle 3 (UEC)
    5 B’s***
  • CPU
    5 passes with a minimum average of 50%
  • Australian Matriculation Programmes
    University Aggregate of 50% or ATAR score of at least 50 for various programmes
  • Equivalent qualification

* *The stated qualifications need to be supported with a pass in Mathematics, English, Sejarah and Bahasa Melayu at SPM level.
***Please refer to the Faculty of Business, Economics and Accounting on the Mathematics and English requirement.

Intake Months

Jan, Feb, May, Aug, Oct*

* Not available to students seeking credit exemption

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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