Course Details
HELP College of Arts and Technology (HELP CAT) Logo

Bachelor of Arts (Hons) Marketing

Offered by: HELP College of Arts and Technology (HELP CAT)
Exam BodyAnglia Ruskin University, UK
Course Duration3 years
Part Time/Full TimeFull Time
FeesPlease contact us for more details
Fees (International Student)Please contact us for more details
FacultyCentre for ARU Business Programmes
Conducted entirely in MalaysiaYes
Awarding CountryUnited Kingdom
Level of StudyBachelor's Degree Level
Field of StudyMarketing & Sales
Course Description
  • Delivers a good balance between academic and vocational content
  • Provides a good grounding in marketing and management theory, whilst also preparing students for a successful career
  • Prepares students for a variety of roles within marketing: product manager, brand manager, advertising executive etc
  • Cultivates the intellectual capacity to enable you to continue to develop and keep pace with a changing business environment
  • Gives an excellent grounding for those who want to develop a career in Marketing
  • Students can gain exemptions from some modules on The Chartered Institute of Marketing Professional Certificate and Professional Diploma in Marketing awards
Curriculum

YEAR 1

  • Economics for Business and Management
  • Introduction to Accounting and Finance
  • Introduction to Business Law
  • Academic Skills
  • Marketing Essentials
  • Analysis of Business
  • Introduction to People, Organisation and Management
  • Information Technology for Business
  • Hubungan Etnik / Bahasa Komunikasi 3
  • Tamadun Islam dan Tamadun Asia / Pengajian Malaysia

YEAR 2

  • Business to Business Marketing
  • International Business
  • Enterprise and Entrepreneurial Management
  • Systems and Operations Management
  • Marketing Communications
  • Business Research Methods
  • Consumer Behaviour
  • Malaysian Economy
  • Strategic Planning for Entrepreneurs
  • Asian Entrepreneurship and Innovation

YEAR 3

  • Organisational Change Management
  • Strategic Management Analysis
  • Undergraduate Major Project
  • Sustainable Management Futures
  • Retail Marketing
  • International Marketing
  • Marketing Consultancy
  • Industrial Training
  • Community Services
Entry Requirements
  • IELTS 5.5
  • TOEFL 500
  • SPM Grade C
  • 1119 (GCE O-Levels) Grade C
  • UEC Grade B6
 
 
Intake Months

January, July and September 

 

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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