Students will have to analyse data on top of learning effective techniques in reaching the markets and making sales. Combined with theoretical and practical learning, the curriculum includes leadership training and management skills necessary for graduates to apply for entry level managerial positions.

Key Subjects

• Introduction to Hospitality & Tourism Industry
• Intermediate Academic Reading & Writing
• Advanced Business Communication Skills
• Housekeeping Operations & Management
• Food Safety & Sanitation
• Food & Beverage Management
• Hospitality Service Marketing
• Event Management
• Hospitality Law
• Foreign Language – Mandarin
• Operational Analysis for Room Division
• Meeting & Convention Management
• Entrepreneurship Study
• Congress, Conference & Exhibition Planning
• Hospitality Crisis Management
• Convention & Sales Management
• Consumer Behaviour in Tourism
• Tradeshow Management
• Research Methodology
• Introduction to MICE Industry
• Bahasa Kebangsaan
• Management Information System
• Tourism Economics
• Catering Service Management
• Service Operation Management
• Advance Academic Reading & Writing
• Quantity Food Management
• Hospitality Cost Control
• Technical Writing
• Event Marketing & Sponsorship
• Hospitality Human Resource Management
• Advance Special Events
• Leadership & Team Dynamic
• Personal Development
• Project Management for Conventions & Events
• Industrial Training

• SPM with 3 credits including English.
• Unified Examination Certificate (UEC) with at least Grade B in 3 subjects including any science subject.
• Other equivalent qualifications recognized by Government of Malaysia

This programme provides a graduate with the opportunity to develop hotel and convention management skills needed within the diverse hotel and convention industries. With this quality Degree, a graduate can have the option to specialised in a particular field or look for other prospects which are tourism related.