| Curriculum | Year One (Level 4)
Idea focused, emphasising design thinking, generation of ideas and problem solving with workshops providing hands-on media and software experiences.
| Semester C & AB |
| C & CS L4 Graphic Design (30 Credits) |
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This module aims to encourage students to see critical and cultural aspects of graphic design and illustration as integral to the development of their practice and a vital component of innovative, well informed, professional work. A programme of lectures, seminars, tutorials, and field trips, will introduce the history of graphic design and illustration and some of the ways in which key movements and individuals have shaped contemporary design practice and debate. |
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| Semester C |
| Visual Communication (45 Credits) |
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This module comprises of an intensive series of studio projects and supporting workshops aimed at introducing research, narrative/story-telling and content as core components of visual communication. Several skill based workshops covered will include print production procedures, photography, typography, print and digital media design. |
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| For Local Student: |
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For International Student: |
| Hubungan Etnik (Compulsory) |
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Bahasa Melayu Komunikasi II (Compulsory) |
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| Semester AB |
| Graphic Design Essential Part 1 (45 Credits) |
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This module introduces students to the core skills needed by graphic designers and tests the knowledge and creative application of them through a series of short projects. These would include packaging, branding, promotional and collateral design, and also advertising principles and practices. Both the skills workshops and design projects are carefully composed and aligned to ensure that they complements each other. |
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For International Student: |
| Tamandun Islam & Tamadun Asia (Compulsory) |
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Malaysian Studies (Compulsory) |
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Year Two (Level 5)
Focus on projects related to the creative and cultural industries, emphasising professional constraints and expectations that includes live projects, pitching and work-related experiences to develop design production knowledge.
| Semester C & AB |
| C & CS L5 Graphic Design (30 Credits) |
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This module encourages students to view critical and cultural studies as a tool for innovative and well-informed practice. Lectures, seminars, tutorials, field trips and learning support materials will equip students to examine a range of theoretical positions that inform recent and contemporary practice. Students are asked to use relevant debates to reflect critically upon their own work and to locate their practice within the context of historical, social, cultural and professional currents. |
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| Semester C |
| Graphic Design Essential Part 2 (45 Credits) |
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This module aims to both reinforce core skills, knowledge and creative application, whilst introducing students to new essential skills and technologies such as Screen-based Design, Corporate Identity, Publication Design, Brand Experience and Brand Story-telling. Skills are delivered via a series of workshops and these are tested through a series of appropriately professionally focused projects. |
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For International Student: |
| Business & Marketing (Compulsory) OR |
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Business & Marketing (Compulsory) |
| Bahasa Kebangsaan A (Compulsory) |
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| Semester AB |
| Graphic Design Professional Development (15 Credits) |
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This module aims to allow students an insight in to the world of graphic design via a reflective journal that explores the individuals ‘state of learning’ and also through a study of a number of leading design practices. A self-authored journal addresses a number of professionally related themes and encourages students to reflect on their developing thoughts, opinions, beliefs and professional aspirations as emerging designers. |
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| Graphic Design Live Projects (30 Credits) |
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This module provides a crucial opportunity to put into practice all the skills, understanding and knowledge acquired thus far on the programme. Key activities will be focused on one or more practical design briefs drawn from the various national and international design competitions such as Design & Art Direction (D&AD), Young Creative’s Network (YCN) and International Society of Typographic Designers (ISTD), as well as at least one opportunity to work on a brief set by a professional external client. |
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Year Three (Level 6)
Emphasis on expanding the professional portfolio with national competition, developing ideas and solutions and professional standards of working and support from staff whose experience best matches student interests. It is intended to provide an experience from which you can emerge as a creative designer, able to work up to professional standards.
| Semester C |
| Graphic Design Advanced Practice Part 1 (30 Credits) |
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This first module at Level 6 aims to provide the learning and skills required to allow students to confidently compete against students from other institutions, as well as young professionals via various leading national and international design competitions. Project briefs will cover a wide range of discipline areas within graphic design such as branding and identity design, packaging, editorial layout, book design, advertising campaigns and digital/screen design. |
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| Graphic Design L6 Degree Essay (30 Credits) |
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Designers need to be informed practitioners who engage critically with their discipline, its history, the ideas which inform it and how it is likely to evolve in the future. This module will enable students to conduct an in depth enquiry of an aspect of design culture with an emphasis on the analysis of appropriate social, cultural, economic, technical, historical and aesthetic issues germane to students chosen topic and their studio work. |
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For International Student: |
| Culture & Humanities (Compulsory) |
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Culture & Humanities (Compulsory) |
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| Semester AB |
| Graphic Design Advanced Practice Part 2 (60 Credits) |
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This final module on the programme is also the largest. It contains a number of different project briefs of varying scale and complexity, and as such it demands high levels of energy, commitment, passion, time and project management skills. Students will complete a Final Major Project along side at least two other projects, one of which will be a piece of comprehensive self-promotion. Within the range of briefs there is scope and potential for students to select projects that give a particular shape and direction to their portfolio. |
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For International Student: |
| Community Service (Compulsory) |
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Community Service (Compulsory) |
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Internship (Working Experience)
Students will carry out a mandatory 12-week period of work placement with an agency or design studio for on-the-job training and development after the completion of their studies in Year 3 (Level 6). |
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