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Tunku Abdul Rahman University College (TAR UC) Logo

Diploma in Marketing

Offered by: Tunku Abdul Rahman University College (TAR UC)
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Exam BodyInternal Diploma, Malaysia
Course Duration2 Yrs
Part Time/Full TimeFull Time
Fees17600 / Course
Fees (International Student)33600 / Course
CampusKL Main Campus, Perak and Sabah Branch Campus
FacultyFaculty of Accountancy, Finance and Business
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyDiploma Level
Field of StudyMarketing & Sales
Study Abroad PathwayNo
Course Description

The programme is designed to provide students with the fundamental knowledge and skills in sales and marketing

Curriculum
  • Financial Accounting I
  • Microeconomics
  • Quantitative Studies
  • Introduction to Business
  • Financial Accounting II
  • IT Fundamentals and Applications
  • Macroeconomics
  • Fundamentals of Marketing
  • Introduction to E-Commerce
  • Basic Management Principles
  • Fundamentals of Selling
  • Principles of Retail Management
  • Services Marketing
  • IS for Marketing & Management
  • Consumer Behaviour
  • Fundamentals of Finance
  • Business Law
  • Marketing Research
  • International Marketing
  • Marketing Environment
  • Ethics for Business
  • Marketing Strategy
  • Marketing for Stakeholders
  • Entrepreneurship

Compulsory Courses:
English Language, Pengajian Malaysia 2, English for Communication, English for IELTS, Civic Consciousness and Volunteerism, Public speaking/ Drama/ Social and Work Etiquette, Bahasa Kebangsaan A, *Co-curricular

*Co-Curricular Courses can be taken in any semester of the study

Entry Requirements
  1. SPM - 3 Credits in the relevant subjects
  2. O Level - 3 Grade C in the relevant subjects
  3. UEC - 3 Grade B in the relevant subjects
  4. Certificate - Relevant Certificate accredited by MQA OR Relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government.

Compulsory subjects:

  1. (1), (2) or (3) must include SPM Pass/ O Level Grade E (pass) in Mathematics/ UEC Grade C in one mathematics subject
  2. (1), (2) or (3) must include SPM Pass/ O Level Grade E (pass)/ UEC Grade C in English Language

Note:

  1. SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.
  2. Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.
  3. Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
  4. Subject to the Ministry of Higher Education latest requirements.
Intake MonthsJune, November
Career Prospects

Graduates Diploma in Marketing can seek employment in areas such:

  • Sales
  • Market Research
  • Advertising and Promotion
  • Retail and Distribution
  • International Marketing
  • Product Development at the Sub-professional Level & etc

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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