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Bachelor of International Tourism Management (Hons) (Events Management)

Offered by: Taylor's University
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Exam BodyDual Award by Taylor's University & University of Toulouse, France
Course Duration3 Yrs
Part Time/Full TimeFull Time
Fees99,900 / course
Fees (International Student)USD 33,391 / course
FacultyFaculty of Hospitality, Food & Leisure Management: School of Hospitality, Tourism & Events
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyHospitality & Tourism
Course Description

The Bachelor of International Tourism Management programme is designed to produce professionals in the field of event management who can take their place as leaders in the global event and recreation industries.

Students will be equipped with functional and managerial skills, as well as knowledge in business, communication, culture and arts, events and tourism studies. The curriculum has been strengthened with international and local content preparing graduates to work in different parts of the world.

Curriculum
PROGRAMME STRUCTURE

 

YEAR 1
Semester 1
  • Business of Tourism & Hospitality
  • English for Hospitality & Tourism
  • Special Interest Tourism
  • Travel Geography
  • Tour & Travel Operations l
  • Introduction to Events & Meetings
  • History, Arts & Culture
Semester 2
  • Principles of Accounting
  • Business Communication
  • Destination Knowledge & Analysis
  • Tour & Travel Operations II
  • Design for Events
  • Principles of Marketing
  • MPU (U1) - Module 1*

 

YEAR 2
Semester 3
  • Quantitative Methods
  • Sales & Customer Relations Management
  • Entertainment Management
  • Events Operations
  • Elective I
  • MPU (U1) - Module 2*
Semester 4
  • Tourism & Hospitality Law
  • Research Methodology
  • Basic French I
  • Convention & Banquet Sales
  • Events Project Management
  • Exhibition Management
  • MPU (U2)*
Internship I
March intake is after Semester 4
August intake is after Semester 3

 

YEAR 3
Semester 5
  • Hospitality & Human Resources Management
  • Financial Management
  • Intermediate French II
  • Special Events & Festivals
  • Live Event Project
  • Integrated Marketing Communications
  • MPU (U3)*
Semester 6
  • Intercultural Management
  • Dissertation
  • Revenue Management
  • Contemporary Issues in Tourism & Events
  • Event Risk Management
  • Tourism Economics
  • Elective II
  • MPU (U4)*
Internship II

 

Electives
  • Digital Media for Tourism
  • Service Quality Management
  • Socio-Anthropology of Tourism
  • Holistic Approach to Health & Wellness
  • Tour & Travel Operations Management I

 

NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.

 

Entry RequirementsSTPM/A Levels/Equivalent
Career Prospects
  • Convention Centre Manager
  • Convention / Events Planner
  • Convention Services Manager
  • Entertainment Manager
  • Entrepreneur
  • Events Manager
  • Exhibition Manager
  • Gaming Manager
  • Incentive Organiser
  • Professional Conference Organiser (PCO)
  • Sporting Event Organiser
  • Theme Park Manager

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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