Course Details

Bachelor of Arts (Hons) (Event and Tourism Management)

Offered by: UCSI University, Sarawak Campus
Exam BodyInternal Degree, Malaysia
Course Duration3 Yrs (9 Sem)
Part Time/Full TimeFull Time
Fees40675/Course
Fees (International Student)41242/Course
CampusUCSI University, Kuching Campus
FacultyFaculty of Hospitality & Management
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyHospitality & Tourism
Course Description

UCSI University’s BA (Hons) in Event & Tourism Management is a 3-year programme that equips you with operational, supervisory and managerial knowledge and skills, required for modern management of business industry. It covers a wide range of areas from conventions, events to tourism.

Tourism is viewed as a  very important and viable industry worldwide. In Malaysia, it is one of the fastest growing and largest revenue earner providing massive business and employment opportunities.

Within the field of tourism, is the rapidly booming business of meetings, conventions and events. The state of Sarawak has launched the Sarawak Convention Bureau (SCB) in view of this favourable opportunity. Into its first year of operations, the SCB has already confirmed 24 new meetings for the state - translated into an estimation of 16,000 hotel room nights and RM16.3 million in direct delegate expenditure.

Recognising the potential of this vibrant industry and its need of qualified human capital, UCSI University Sarawak Campus introduces the B.A. (HONS.) Events & Tourism Management as a means to guide students into a most successful and rewarding career in Event & Tourism.

Assessments

The assessment includes a combination of examinations, projects and assignments, and finally a requirement to complete a dissertation in Independent Project in the final year. Students will acquire up-to-date vocational skills that are relevant and competitive. This reflects the complex and challenging nature of the accounting, finance and business realms.

Curriculum
Year 1
  • Introduction to Accounting
  • Fundamentals of Hospitality and Tourism Industry
  • Introduction to Management and Organisation Theory
  • Business Communication
  • University Life (MPU-U2)
  • Extra-curricular Learning Experience 1 (MPU-U4)
  • Hospitality and Tourism Economics
  • Tour and Travel Operations
  • Business Statistics
  • Introduction to the Events Industry
  • Customer Service
  • Human Resource Management
  • Hospitality and Tourism Law
  • Elective : Choose One
    • Japanese Language
    • German Language
    • Mandarin Language
    • Korean Language
Year 2
  • Planning and Management of Events
  • Hospitality and Tourism Marketing
  • Management Information System
  • Tourism Planning and Development
  • Extra-curricular Learning Experience 2 (MPU-U4)
  • Events Operation Management
  • Cross Cultural Studies
  • Business Research Method
  • Event Project Management
  • Event Marketing
  • Entrepreneurship
  • Financial Management for Hospitality and Tourism
  • Casino, Club and Resort Management
  • Co-operative Placement I
Year 3
  • Special Interest Tourism
  • Conventions and Exhibition Management
  • Conventions Sales, Services and Operation
  • Independent Project A
  • Malaysian Ethnic Food (MPU-U3)
  • Extra-curricular Learning Experience 3 (MPU-U4)
  • Destination Marketing
  • Visitor Attraction Management
  • Independent Project B
  • Hospitality and Tourism Management Accounting
  • Hospitality and Tourism Strategic Management
  • Event Risk Management
  • Co-operative Placement 2
General Courses (MPU) are compulsory for all students.

U1 –   For Malaysian students:
  1. Ethnic Relations
  2. Islamic Civilisation and Asian Civilisation

–   For foreign students:
  1. Malaysian Studies
  2. Communication in Bahasa Melayu 3

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

Entry Requirements

UCSI Foundation:Pass/ STPM / A-Levels: Min. 2 principals;/International Baccalaureate:26/42/UEC:5 credits/National matriculation:CGPA 2.5/Other Year 12 equivalent:Average score of 60%/Diploma/Advanced Diploma/Degree/ Equivalent:Pass

Career Prospects

Career opportunities are wide and varied for graduates from this discipline. Students may expect to be employed by:

  • Travel Agency Manager
  • Tour Operator
  • Cruise Manager
  • Theme Park Manager
  • Tourism Project Manager
  • Recreation Manager
  • Event Manager
  • Convention Centre Manager
  • Entertainment Specialist
  • Banquet Manager

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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