Year 1

Semester 1

• Intermediate Financial Accounting and Reporting
• Business Law
• IT in Business

Semester 2

• Principles and Practice of Marketing
• Financial Management
• Introduction to Operations Management
• Introduction to Human Resource Management

Year 2

Semester 3

• Quantitative Business Analysis
• Personal Development and Ethics
• Personal Financial Planning
• Digital Marketing
• Product Management
• Understanding Consumer

Semester 4

• Sejarah Malaysia
• Managerial Economics
• Principles of Entrepreneurship
• Marketing Research
• Channels Management
• Marketing Communication

Year 3

Semester 5

• Strategic management
• Strategic Marketing
• Global Marketing
• Issues in Marketing
• Relationship Marketing
• Business Marketing

Due to the well–designed program structure, graduates will be highly demanded in marketing oriented organizations both in the government and public sectors, locally and internationally. This program has obtained accreditation recognition by the Chartered Institute of Marketing (UK). Graduates will only be required to take two out of ten courses required by the CIM to be awarded with the CIM Professional Post Graduate Certificate. This will open up more job opportunities for graduates to join international organizations.