Course Details
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Bachelor of Business Management (Marketing) (Hons)

Offered by: Universiti Malaysia Sarawak (UNIMAS)
Exam BodyInternal Degree, Malaysia
Course Duration6 Sem
Part Time/Full TimeFull Time
Fees550/Sem
Fees (International Student)USD 1870/course
FacultyFaculty of Economics and Business
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyBusiness Management & Administration
Stream RequirementsArts/Science Stream
Additional NotesUPU Code (for reference): PG12
Course Description

Marketing specialization is a program offered to provide students with a comprehensive understanding of the basic marketing concepts and their role in managing the operations of an organization. Students’ will apply their understanding of the basic comprehensive marketing skills and will be assessed through case studies and other interactive assignments. The use of techniques and information technology to help graduates to make decisions in qualitative and quantitative fields are encouraged. The main focus shall be the preparation of courses in marketing skills such as promotion, distribution, product development, pricing, customer relationship management and others.

Entry Requirements

The minimum requirements for entry into most undergraduate programmes are as follows:

Good pass in the Sijil Peperiksaan Malaysia (SPM) with a credits in Bahasa Melayu/Bahasa Malaysia subject or a credits in Bahasa Melayu/Bahasa Malaysia July Paper and a pass in Sejarah subject (for SPM 2013 and above) in Sijil Pelajaran Malaysia (SPM)

AND
 
A good pass in the Sijil Tinggi Peperiksaan Malaysia (STPM) with a minimum of:
  • Grade C (NGMP 2.00) in Pengajian Am; AND
  • Grade C (NGMP 2.00) in two (2) other subjects,

OR

A good pass in Sijil Matrikulasi KPM/Asasi Sains UM/ Asasi UiTM with a minimum

  • CGPA of 2.00

OR

A recognised Diploma in relevant fields

AND
 
Malaysian University English Test (MUET)
  • At least Band 1
 
Good pass in the Sijil Peperiksaan Malaysia (SPM) with a credits in Bahasa Melayu/Bahasa Malaysia subject or a credits in Bahasa Melayu/Bahasa Malaysia July Paper and a pass in Sejarah subject (for SPM 2013 and above) in Sijil Pelajaran Malaysia (SPM)
 
Notes:

1. Entry requirements into professional courses such as Medicine and Engineering are generally much higher. In addition there are also specific requirements for entry into certain programmes. Further details can be obtained from the relevant faculties.

2. For foreign students, the general requirement is a good pass in A level, Matriculation, Higher School Certificates or other equivalent pre-university examinations. Malaysian Government Policy states that admission into certain degree programmes are restricted to local students only.

 

 

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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