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Course Details

Bachelor of Communication (Hons) Advertising

Offered by: Universiti Tunku Abdul Rahman (UTAR)
Exam BodyUTAR, Malaysia
Course Duration3 Yrs
Part Time/Full TimeFull Time
Fees (International Student)61,700/Course
CampusKampar Campus
FacultyFaculty of Arts & Social Science
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyMarketing & Sales
Study Abroad Pathway


Course Description

The UTAR Bachelor of Communication (Honours) Advertising degree provides in-depth knowledge of the advertising field as well as an introduction to marketing-related areas. Students will learn how to incorporate a variety of communication tools into an effective communication strategy. This programme aims to produce professionals with cutting-edge knowledge in the field who can play active roles in shaping and developing the advertising industry on a national and global level.


Furthermore, students will be given a solid foundation in the most recent developments in multimedia communication. Students also receive a solid foundation in design and participate in an industrial training programme in advertising agencies or marketing/communication divisions of large corporations.



Entry Requirements

STPM 2C/A-Level 2D/UEC 5B

Intake Months

January, May & October

Career Prospects
  • Media Planner
  • Client Services Manager
  • Brand Manager
  • Market Researcher
  • Creative Strategy Planner
  • Art Director
  • Copywriter
  • Professional Photographer
  • Visualizer or Illustrator
  • Graphic Designer

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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