Bachelor of Communication (Hons) Public Relations
Offered by: Universiti Tunku Abdul Rahman (UTAR)
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|Exam Body||UTAR, Malaysia|
|Course Duration||3 Yrs|
|Part Time/Full Time||Full Time|
|Fees (International Student)||61,250/Course|
|Faculty||Faculty of Arts & Social Science|
|Conducted entirely in Malaysia||Yes|
|Level of Study||Bachelor's Degree Level|
|Field of Study||Communication & Broadcasting|
|Study Abroad Pathway|
UTAR Bachelor of Communication (Honours) Public Relations addresses the needs of the communication industry for public relations professionals who have technical competence as well as an appreciation of the role of Public Relations in Malaysia within a global environment.
It emphasises in-depth understanding of communication theories. In terms of application, students will prepare news releases as well as produce audio-visual presentations and media kits. They will learn to organise press conferences, campaign and analyse social media.
Students are also introduced to fundamentals of advertising such as copywriting and media planning in order to develop an understanding of the advertising profession and industry. Students are placed under an industrial training programme in companies in the communication industry or in the communication section of various organisations.
STPM 2C/A-Level 2D/UEC 5B
January, May & October
All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.