Course Details

Bachelor of Communication (Hons) Public Relations

Offered by: Universiti Tunku Abdul Rahman (UTAR)
Exam BodyInternal Degree, Malaysia
Course Duration3 Yrs
Part Time/Full TimeFull Time
Fees39200/Course
Fees (International Student)53400/Course
CampusKampar Campus
FacultyFaculty of Arts & Social Science
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyCommunication & Broadcasting
Course Description

The programme address the needs of the communication industry for public relations professional who have technical competence as well as an appreciation of the role of Public Relations in Malaysia within global environment. Students will develop their communication skills in a range of contexts and enhance their creative abilities, analytical skills and management capabilities.

The programme also emphasises in-depth understanding of communication theory. In terms of application, students will produce media kits, news releases and audio-visual presentations. They will also learn to organise press conference, events and exhibitions.

Students are also introduced to fundamentals of advertising such as copy writing and media planning. They develop an understanding of the advertising profession and industry. Advertising is a related field in communication in which graduates in public relations may seek employment.

Curriculum

Entry Requirements

A-Levels/equivalent

Intake Months

January, May & October

Career Prospects
  • Marketer
  • Brand Executive
  • Press Liaison Executive
  • Corporate Communication Executive
  • Public Affair Executive
  • Specialists in Public Relations

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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