BA (Hons) in International Business Management
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|Exam Body||APU Malaysia Degree|
|Course Duration||3 years|
|Part Time/Full Time||Full Time|
|Faculty||School of Business, Management, Marketing, Media, Tourism & International Relations|
|Conducted entirely in Malaysia||Yes|
|Level of Study||Bachelor's Degree Level|
|Field of Study||Business Management & Administration|
This programme is specifically designed to provide:
Level 1 comprises 10 common modules within all management awards. The Legal, Business Environment and Computing & IT in the Workplace modules provide a context within which businesses operate.
The Business & Communications Skills and Introduction to Services Management modules provide the skills and competence that will be used throughout the programme. You are then introduced to the four principal functions of a business - Management, Marketing, People Management and Accounting. Important and relevant skills for independent learning are also introduced.
In addition to the above, all students are also required to successfully complete General Studies modules as stipulated by the Malaysian Qualification Agency, as well as fulfill credit requirements for Co-Curricular Activities.
Here, specific modules deal with organisational and customer-related issues with emphasis on delivering value to the customers. These are common to all management programmes. The other modules provide a broad understanding of Accounting, Operations and Management in an organisation.
Independent learning continues in all modules but is a particular focus and requirement in Research Methods.
INTERNSHIP (16 weeks)
After the completion of Level 2 students will undertake a short Internship/Industrial Training. This will prepare them for a smooth transition from the classroom to the world of International Business Management.
Here, the emphasis is on strategy and decision-making in an international context. There are modules in the international dimensions of Finance, HRM, Marketing, Supply Chain Management and Strategic Management. The objective is to explore understanding and to analyse business management internationally where businesses must act global and think local, sometimes referred to as “Glocalisation”. The module on Asian Success in the Global Economy places particular emphasis on how businesses in this region have competed in the global marketplace. This is reinforced by the module on Problem-Solving and another on Decision-Making.
The Project further develops the academic and practical aspects of your chosen area of study in International Business and reinforces your independent learning skills.
MOHE Compulsory Subjects
|Intake Months||25 Feb 2020 / 28 Apr 2020 / 22 Sep 2020|
|Career Prospects||Administration Manager|
Corporate Strategy Manager
Global Purchasing Manager
Global Retail Manager
International Marketing Manager
International Operations Manager
Business Development Manager
Human Resource Manager
Logistic and Supply Chain Manager
Sales and Marketing Manager
Market Research Analyst
Business Research Analyst
All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.