BA (Hons) in Tourism Management
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|Exam Body||APU Malaysia Degree|
|Course Duration||3 years|
|Part Time/Full Time||Full Time|
|Faculty||School of Business, Management, Marketing, Media, Tourism & International Relations|
|Conducted entirely in Malaysia||Yes|
|Level of Study||Bachelor's Degree Level|
|Field of Study||Hospitality & Tourism|
This programme is specifically designed to provide:
This is the same as Level 1 for the Services Management Programme so that you can sample the subject area before deciding whether or not a Programme in Tourism Management is right for you.
The Legal, Business Environment, and Computing and IT in the Workplace modules provide you with a context within which Business operates. The Business and Communications Skills module provides the skills and competence that will be used throughout the course.
You are introduced to the four principal functions of a business; Management, Marketing, People Management & Accounting. The importance of, and relevant skills for independent learning are also introduced. Introduction to Services Management builds on the earlier Introduction to Management by exploring the specific issues involved in
In addition to the above, all students are also required to successfully complete General Studies modules as stipulated by the Malaysian Qualification Agency, as well as fulfill credit requirements for Co-Curricular Activities.
Level 2 offers the general management course modules in organizational and customer issues and then provides modules which consider a variety of sectoral applications within Tourism Management e.g. Recreational Tourism, Sports Tourism, Urban & Rural Tourism, Visitor Attractions, etc. in which various business topics, techniques and approaches are integrated.
Independent learning continues in all modules but is a particular focus and requirement in Research Methods.
You may, if you wish, take the option of a work placement before the start of Level 3.
INTERNSHIP (16 weeks)
After the completion of Level 2 students will undertake a short Internship/Industrial Training. This will prepare them for a smooth transition from the classroom to the world of Tourism Management.
The emphasis here is on the strategic and marketing aspects together with environmental issues and a continuation of sectoral applications such as Sports Centre & Conferences, Exhibitions & Events.
The Project further develops your academic and practical aspects of your areas of study and reinforces your independent learning skills.
MOHE Compulsory Subjects
|Intake Months||25 Feb 2020 / 28 Apr 2020 / 22 Sep 2020|
|Career Prospects||Tourism Consultant|
Tourism Business Development Manager
Tourism Project Coordinator
Tourism Retail Manager
Corporate Travel Manager
Group Sales Manager
Front-Line Customer Services
All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.