Course Details
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BA (Hons) in Tourism Management

Offered by: Asia Pacific University of Technology & Innovation (APU)
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Exam BodyAPU Malaysia Degree
Course Duration 3 Years (6 Semesters)
Part Time/Full TimeFull Time
FeesRM 84,300
Fees (International Student)RM 86,400
FacultyBusiness, Management, Marketing, Tourism & Media
Conducted entirely in MalaysiaYes
Awarding CountryMalaysia
Level of StudyBachelor's Degree Level
Field of StudyHospitality & Tourism
Course Description

This programme is specifically designed to provide:

  • The knowledge and skills required for you to play a leading role in travel and tourism related service industries.
  • A critical awareness of travel and tourism’s roles in business, the environment and sustainability.
  • Advanced study of travel and tourism and facilitates progression, both academic and vocational, by means of developing your intellectual capabilities, knowledge, key personal and transferable skills and a capacity for independent and lifelong learning.
  • Skills that will enable you to work across diverse sectors of the tourism industry.
  • Modules to develop cultural skills, negotiation and communication skills, combined with the ability to develop and market a product; namely tourism.
  • Improved employment opportunities in an industry that needs professionals with varied and developed skills.

Curriculum

LEVEL 1

This is the same as Level 1 for the Services Management Programme so that you can sample the subject area before deciding whether or not a Programme in Tourism Management is right for you.

The Legal, Business Environment, and Computing and IT in the Workplace modules provide you with a context within which Business operates. The Business and Communications Skills module provides the skills and competence that will be used throughout the course.

You are introduced to the four principal functions of a business; Management, Marketing, People Management & Accounting. The importance of, and relevant skills for independent learning are also introduced. Introduction to Services Management builds on the earlier Introduction to Management by exploring the specific issues involved in
managing services. The module Introduction to Travel & Tourism provides the necessary pre-requisites for later modules.

Common Modules 

  • Accounting Skills
  • Business and Communications Skills
  • Computing and IT in the Workplace
  • Introduction to Management
  • Introduction to Services Management
  • Marketing
  • People Management
  • Quantitative Skills

Specialised Modules

  • Introduction to Travel and Tourism Environment
  • Legal Aspects in the Hospitality and Tourism Industry

In addition to the above, all students are also required to successfully complete General Studies modules as stipulated by the Malaysian Qualification Agency, as well as fulfill credit requirements for Co-Curricular Activities.


LEVEL 2

Level 2 offers the general management course modules in organizational and customer issues and then provides modules which consider a variety of sectoral applications within Tourism Management e.g. Recreational Tourism, Sports Tourism, Urban & Rural Tourism, Visitor Attractions, etc. in which various business topics, techniques and approaches are integrated.

Independent learning continues in all modules but is a particular focus and requirement in Research Methods.

You may, if you wish, take the option of a work placement before the start of Level 3.

Common Modules

  • Creativity and Innovation
  • Critical Thinking in Management
  • Consumer Behaviour
  • Workplace Professional Communication Skills
  • Employee & Employment Trends
  • Business Research Methods

Specialised Modules

  • E-Tourism
  • Geography of Travel and Tourism
  • Managing Visitor Attraction
  • Recreational Tourism
  • Retail Travel Operations
  • Sports Tourism
  • Ticketing and Computer Reservation System
  • Urban, Rural and Coastal Tourism

INTERNSHIP (16 weeks)

After the completion of Level 2 students will undertake a short Internship/Industrial Training. This will prepare them for a smooth transition from the classroom to the world of Tourism Management.

LEVEL 3

The emphasis here is on the strategic and marketing aspects together with environmental issues and a continuation of sectoral applications such as Sports Centre & Conferences, Exhibitions & Events.

The Project further develops your academic and practical aspects of your areas of study and reinforces your independent learning skills.

Common Modules

  • Crisis Management and Communication

Specialised Modules

  • International Tourism Marketing
  • Investigations in Tourism Management
  • Meetings, Incentives, Conventions and Exhibitions
  • Monitoring and Evaluation of Service Management
  • Tourism in Action
  • Managing People and Performance
  • Tourism Logistics
  • Tourism Management Project
  • Tourism Policy, Planning and Development
  • Tourism Sustainability

MOHE Compulsory Subjects

  • Malaysian Studies
  • Moral Studies
  • Bahasa Malaysia
  • Co-Curriculum
  • Tamadun Islam dan Tamadun Asia (TITAS)
Entry Requirements
  • 2 Principal Passes at STPM level and with 4 Credit Passes at SPM; or
  • 2 Passes at ‘A’ Levels; or
  • The APIIT/APU Foundation or equivalent with CGPA of 2.0; or
  • 5 Grade B's in UEC; or
  • Canadian Pre-University (CPU) with minimum average of 50%; or
  • Australian Matriculation (AUSMAT) with minimum average of 60%; or
  • South Australian Matriculation Certificate (SAM) with minimum of 60%; or
  • International Baccalaureate with minimum 24 marks;
  • Victorian Certificate of Education with minimum average of 50%;
  • Ontario Secondary School Diploma with minimum average of 50%; or
  • A qualification that APU accepts as equivalent to the above.
Intake Months26 Feb, 29 April & 24 Sep 2019
Career ProspectsTourism Consultant
Tourism Business Development Manager
Event Manager
Tourism Project Coordinator
Tourism Retail Manager
Tour Operator
Corporate Travel Manager
Group Sales Manager
Hotel Manager
Hospitality Manager
Resort Manager
Travel Agent
Front-Line Customer Services
Passenger Handling

All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.


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