Course Overview
This programme is specifically designed to provide:
- An opportunity to develop knowledge and skills as a business manager in various work settings.
- A platform to improve effectiveness in any present and future management roles.
- Developing capabilities in integration of knowledge, skills and personal qualities that are applied appropriately in response to various circumstances.
Click HERE for more information on APU Masters Degree Scholarship
MORE THAN JUST A BUSINESS ADMINISTRATION MASTER PROGRAMME
In this age of digital transformation, being equipped with digital, technical & analytical skills in addition to profound business skills & professional knowledge makes you stand out among the rest. As an MBA @ APU student, you will be exposed to modules in business intelligence & data analytics & technology management, which will shape you into competent business leaders upon completion of the programme.
You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Master of Business Administration will have the option to also opt-in for a CMI L7 Diploma in Strategic Management and Leadership Practice which will be awarded subject to moderation by CMI.
On successful completion of the programme, you will be able to:
- Gain necessary knowledge and understanding about contemporary business and management theory, research and professional practice locally and globally.
- Demonstrate intellectual and practical skills and knowledge within the business and management strategic environment.
- Demonstrate innovative problem solving skills that are capable of tackling global business management issues.
- Understand behavioral science and marketing analytics’ skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
- Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
- Demonstrate ability to devise and apply research and investigative methods within major business research paradigms.
- Understand and critically analyse the contemporary business and management environment.
- Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
- Demonstrate the personal effectiveness through effective self management within the professional environment.
Curriculum
Based on the provided information, here is a detailed overview of the programme structure, including core modules, elective modules, pre-requisite modules, and the project component.
Programme Structure
Pre-Requisite Modules
These modules are designed for non-business students to ensure they have a solid foundation in essential business concepts before starting the core programme. The duration is either one month full-time or two months part-time.
- Managing People
- Understanding Customers
- Managerial Finance
- Business Environment & Strategic Planning
Core Modules
These are mandatory modules that all students must complete. They cover key areas of management, strategy, marketing, and research.
- Organizational Behaviour: Study of how individuals and groups act within organisations.
- Managerial Finance: Focus on financial management principles and practices.
- Global Strategic Management: Strategies for competing in a global marketplace.
- Strategic Marketing Management: Advanced marketing strategies and their implementation.
- Managerial Economics: Economic theories and their application in management decisions.
- Statistical Decision Making: Use of statistical methods to make business decisions.
- Human Resource Management: Managing people and organisational behaviour.
- Research Methodology: Techniques and methods for conducting research.
Elective Modules
Students are required to choose two elective modules, allowing them to tailor their education to their interests and career goals. These electives might be pre-selected but can be changed, which might extend the study duration.
- Technology Management
- Managing Creativity and Innovation
- Behavioural Science, Social Media and Marketing Analytics
- Entrepreneurship
Project
The project is a significant component of the programme, requiring students to conduct substantial research related to business. This research can lead to various outputs such as an academic paper, a consultancy report, or a case history, focusing on practical and theoretical aspects of business.
Summary of the Programme
- Objective: To provide a comprehensive understanding of management skills, marketing, strategy, change management, and leadership with a focus on global perspectives and project management.
- Duration: Pre-requisite modules (if applicable) followed by the main programme comprising core and elective modules, and a project.
- Flexibility: Options to tailor the programme with elective modules, though changes in elective choices may extend the duration of study.
This structure ensures that students not only gain theoretical knowledge but also practical skills and experience through their project work, preparing them for diverse roles in the business world.
Entry Requirements
- Bachelor’s Degree in Related Fields:
- Minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
- If CGPA is between 2.00 and 2.50, the applicant can be accepted subject to a rigorous internal assessment.
- Bachelor’s Degree in Non-Related Fields:
- Minimum CGPA of 2.00 as accepted by the Senate.
- With relevant working experience, subject to a rigorous internal assessment.
- Without relevant working experience, subject to passing pre-requisite courses.
English Language Requirements
For International Students:
- IELTS: Minimum score of 6.0.
Regulations:
- According to the Ministry of Higher Education, students must achieve the minimum required score in an English language proficiency test to continue their studies in the main programme.
- Students who do not meet the English requirement can apply for a student visa on a conditional basis and enrol in an English Language Certification programme at APU upon arrival in Malaysia.
- Students must pass the IELTS/TOEFL/PTE/MUET assessment within a maximum period of 12 months.
- Failure to obtain the required level of English competency within this period will result in the student having to return to their home country.
Exemptions:
- Students from English-speaking countries.
- Students whose previous Bachelor’s or Master’s degree was taught in English.
- Applications for exemption must include supporting documents.
Note: These requirements might differ for specific programmes based on the latest standards published by the Malaysian Qualifications Agency (MQA).
For more details and the latest updates on specific programme requirements, it is advisable to refer to the official guidelines provided by the institution or the Malaysian Qualifications Agency.
