Master of Business Administration with a Specialism in Business Analytics

(R/345/7/1061)(06/27)(MQA/FA8762)

Course Information

Mode: Blended
Duration: Full Time: 1+ years / Part Time: 2.5-3 years
Intakes:

Full-time

  • 04 Jun 2024
  • 18 Sep 2024

Part-time

  • 07 Jun 2024
  • 16 Aug 2024
  • 25 Oct 2024
Campus: APU Malaysia
Type: Flexible Full-time/Part-time Mode
Conducted in Malaysia: Yes
Level of Study: Masters Degree Level
Field of Study: Computing & IT
Faculty: School of Computing and Technology
Awarding Country: Malaysia
Exam Body: APU Malaysia Degree
Fees: 34,800 / 38,800 (international)
Format: Taught

Course Overview

This programme is specifically designed to provide:

  • An opportunity to empower with advanced skills to confront the complexities of digital transformation.
  • Ability to provide insights into analytics from a management perspective and make data-driven decisions to solve business problems.
  • An overall understanding on how analytics can be used to enhance the decision making process in an organisation.

On successful completion of this programme, you will be able to:

  • being equipped with specialised skills in business management.
  • Understand behavioural science, marketing analytics’ skills on tools and business intelligence applications allows to track user preferences and strategically offer users towards content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
  • Gain insights and make business recommendations by applying advanced analytics tools and methods.
  • Prepare for leadership roles in organisation where data-driven decision making is necessary.
  • Improve business process, operations and strategies through the use of analysis tools.
  • Understand and critically analyse the digital business and management environment.
  • Effectively communicate towards different audiences and circumstances via a variety of communication tools and methods.
  • Demonstrate the ability to learn independently and to take responsibility for continuing professional development.
  • Demonstrate innovative problem solving skills that are capable of tackling business management problems.
  • Demonstrate intellectual, analytical skills and knowledge within the business and management strategic management.

Achievement

APU-DMU Dual Degree Scheme

Curriculum

This programme comprises 10 coursework modules (including a Research Methodology module), 3 specialisation modules, and a project.

Pre-Requisite Modules
(For non-business students: Duration: 1 month (Full-time) / 2 months (Part-time))

  • Managing People
  • Understanding Customers
  • Managerial Finance
  • Business Environment & Strategic Planning

Core Modules

  • Organisation Behaviour
  • Accounting and Finance for Managers
  • Managerial Economics
  • Technology Management
  • Global Strategic Management
  • Human Resource Management
  • Statistical Decision Making
  • Research Methodology
  • Entrepreneurship
  • Digital Marketing Tools and Trends
  • Project

Specialisation Modules

  • Business Intelligence System
  • Big Data Analytics and Technologies
  • Time Series Analysis and Forecasting

Project
You will be expected to conduct effective research in relation to your area of specialisation (Business Analytics) for both academic and industry purposes. Either route will require you to plan and conduct effective individual research and analysis, leading to a significant academic paper, consultancy report, or case history in relation to an aspect of business.

This is designed for managers and professionals who want to leverage data analytics to make more informed decisions and improve their organisation’s performance. This program is ideal for individuals who wish to advance their skills in data analytics and its application in business, understand and navigate the intersection of business strategy, digital technologies, and data analytics. It aims to develop the knowledge and skills using the power of technology and data to excel in today’s digital business environment.
 

Entry Requirements

  • Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
  • Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
  • Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
  • Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

English Requirements

International Students

  • IELTS 6.0

Please note that under Ministry of Higher Education regulations, only students who have achieved the minimum requirement in the English language proficiency assessment as indicated above will be allowed to continue their studies in the main study programme. Students who do not have the required English language achievement may apply for a student visa on a conditional basis and are allowed to enrol in an English Language Certification programme at APU upon arrival in Malaysia and, subsequently, appear for the IELTS/TOEFL/PTE/MUET assessment.

Students who are unable to obtain the required level of English competency during the maximum 12-month period will not be allowed to pursue their studies in the main programme and will have to return to their home country.

Students from English-speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by the Malaysian Qualifications Agency (MQA).

Career Prospects

  • Analytics & Reporting Manager
  • Business Development Manager
  • Business Consultant
  • Business Analytics Manager
  • Decision Analytics Manager
  • Chief Executive Officer (CEO)
  • Chief Marketing Officer (CMO)
  • Entrepreneur
  • General Manager
  • Business Intelligence Analyst
  • Market Research Analyst
  • Data Mining Expert
  • Predictive Analyst
  • All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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