Master of Science in Global Marketing Management
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|Exam Body||APU Malaysia Degree|
|Course Duration||1+ years|
|Part Time/Full Time||Full Time|
|Faculty||School of Postgraduate Studies|
|Conducted entirely in Malaysia||Yes|
|Level of Study||Masters Degree Level|
|Field of Study||Business Management & Administration|
|Course Description||Who should attend The Master of Science in Global Marketing Management has been designed to equip key managers, senior executives, executives, entrepreneurs and other professionals for a career in global marketing by developing the critical knowledge and competencies in the identification, evaluation and solution of problems encountered in global marketing and the development of global marketing strategies. In addition, it is designed or those who have an undergraduate background in business, as well as those from other industry areas interested in developing a comprehensive understanding of concepts and current theories in the management of global businesses. The Benefits of This Programme On successful completion of this programme, you will be able to : Assess the relevance of national and international trends and issues in cross border marketing. Evaluate the importance of creating, developing and maintaining a competitive advantage in a global context. Critically evaluate the range of advanced skills required to design and implement a global marketing plan. Develop skills to be employed in an advisory or practical managerial capacity in marketing management. Manage marketing and corporate communication in global marketing environments. Possess the personal, interpersonal, cultural awareness and critical skills to be able to work in Marketing Management. Integrate knowledge and to handle complex marketing information. Evaluate complex marketing scenarios and develop new applications, insights and strategies for global marketing. Develop a comprehensive understanding of the complexity global marketing. Design and implement a global marketing plan.|
|Curriculum||Modules & Project / Dissertation The modules are designed to provide the knowledge and skills that managers need in order to attract customers globally. It is specially designed to meet the needs and trends of the global marketplace in an international and multicultural setting. Students learn the importance of defining the scope of 21st century marketing, developing and executing effective marketing strategies, adapting to rapidly changing technologies; building customer satisfaction and retention, and facilitating communications successfully. Core Modules Dissertation or Modules* Statistics and Decision Making Strategic Marketing Management Euro Asia Global Business and Trends Global Marketing Management Integrated Marketing Communications Managing Creativity and Innovation Marketing and Sustainability in the Age of Globalisation New Product Development and Innovation Research Methodology Services Marketing Dissertation OR Business Ethics and Corporate Responsibility* Entrepreneurship in Euro Asia* Strategies in Emerging Markets* Project Paper/Case Study* * The above 4 modules will be offered subject to Terms and Conditions. * Optional modules may be pre-selected for students at the beginning of 2nd semester. If students wish to select the option modules, they might be required to choose from the intensive delivery modules which are planned throughout the year. Dissertation You will be expected to conduct effective research in relation to business in Global Marketing for both academic and industry purposes. Either route will require you to plan and conduct effective academic research to critically evaluate and select global market entry strategies leading to a significant dissertation or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of Global Marketing Management.|
All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.