Master of Science in Global Marketing Management

(R2/0415/7/0006)(03/27)(MQA/FA0760)

Course Information

Mode: Blended
Duration: 1+ years
Intakes:

Full-time

  • 05 Feb 2024
  • 04 Jun 2024
  • 18 Sep 2024

* Only available in full-time study mode

Campus: APU Malaysia
Type: Full-time Study
Conducted in Malaysia: Yes
Level of Study: Masters Degree Level
Faculty: School of Marketing and Management
Awarding Country: Malaysia
Exam Body: APU Malaysia Degree
Fees: 34,800 / 38,800 (international)
Format: Taught

Course Overview

This programme is specifically designed to provide:

  • An overview on marketing in a global environment.
  • An understanding towards the marketing blueprint that can be used in all countries, whether as a standard approach or adapted to specific characteristics of a particular market.
  • Focus on thinking and planning marketing activities at a global level in the light of the market and its requirements.

MORE THAN JUST A GLOBAL MARKETING MANAGEMENT MASTER PROGRAMME

You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Master of Science in Global Marketing Management will have the option to also opt-in for a CMI L7 Certificate in Strategic Management and Leadership Practice which will be awarded subject to moderation by CMI.

On successful completion of this programme, you will be able to :

  • Assess the relevance of national and international trends and issues in cross border marketing.
  • Evaluate the importance of creating, developing and maintaining a competitive advantage in a global context.
  • Critically evaluate the range of advanced skills required to design and implement a global marketing plan.
  • Understand behavioral science and marketing analytics' skills on tools and business intelligence applications allows to track user preferences and offer or direct that user to targeted content which is used to drive potential customers to specific products or advertisements leading to wider and larger market capture for sales.
  • Develop skills to be employed in an advisory or practical managerial capacity in marketing management.
  • Manage marketing and corporate communication in global marketing environments.
  • Possess the personal, interpersonal, cultural awareness and critical skills to be able to work in Marketing Management.
  • Integrate knowledge and to handle complex marketing information.
  • Evaluate complex marketing scenarios and develop new applications, insights and strategies for global marketing.
  • Develop a comprehensive understanding of the complexity global marketing.

The Master of Science in Global Marketing Management has been designed to equip key managers, senior executives, executives, entrepreneurs and other professionals for a career in global marketing by developing the critical knowledge and competencies in the identification, evaluation and solution of problems encountered in global marketing and the development of global marketing strategies. In addition, it is designed for those who have an undergraduate background in business, as well as those from other industry areas interested in developing a comprehensive understanding of concepts and current theories in the management of global businesses.

Achievement

APU-DMU Dual Degree Scheme

Curriculum

This programme comprises 10 coursework modules (including a Research Methodology module) and a project. The modules are designed to provide the knowledge and skills that managers need to attract customers globally, catering to the needs and trends of the global marketplace in an international and multi-cultural setting. Students will learn the importance of defining the scope of 21st-century marketing, developing and executing effective marketing strategies, adapting to rapidly changing technologies, building customer satisfaction and retention, and facilitating successful communications.

Pre-Requisite Modules
(For non-business students: Duration: 1 month (Full-time))

  • Managing People
  • Understanding Customers
  • Managerial Finance
  • Business Environment & Strategic Planning

Modules

  • Technology, Culture and People: A Global Perspective
  • Marketing and Sustainability in the Age of Globalisation
  • Behavioural Science, Social Media and Marketing Analytics
  • New Product Development and Innovation
  • Managing Creativity and Innovation
  • Statistical Decision Making
  • Strategic Marketing Management
  • Global Marketing Management
  • Research Methodology
  • Digital Marketing Tools and Trends
  • Project

Project
You will be expected to conduct effective research in relation to business in Global Marketing for both academic and industry purposes. This will involve planning and conducting effective academic research to critically evaluate and select global market entry strategies leading to a significant project or the production of an academic paper, consultancy report, or case history related to an aspect of Global Marketing Management.

Entry Requirements

  • Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
  • Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
  • Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
  • Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

English Requirements

International Students

  • IELTS 6.0

Please note that under Ministry of Higher Education regulations, only students who have achieved the minimum requirement in the English Language proficiency assessment as indicated above will be allowed to continue their studies in the main study programme. Students who do not have the required English Language achievement may apply for a student visa on a conditional basis and are allowed to enrol in an English Language Certification programme at APU upon arrival in Malaysia and, subsequently, appear for the IELTS/TOEFL/PTE/MUET assessment.

Students who are unable to obtain the required level of English Competency during the maximum 12-month period will not be allowed to pursue their studies in the main programme and will have to return to their home country.

Students from English-speaking countries and those with qualifications taught in English (previous Bachelor’s/Master’s degree taught in English) are exempted from English requirements. Applications for exemption must be accompanied by supporting documents.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by the Malaysian Qualifications Agency (MQA).

Career Prospects

  • Marketing Researcher
  • Brand Manager
  • Sales & Promotion Manager
  • Advertising & Promotion Manager
  • Retail Manager
  • Distribution Manager
  • Sales Manager
  • Client Servicing Manager
  • Global Purchasing Manager
  • Global Retail Manager
  • Global Business Consultant
  • Global Trade Manager
  • Analytics & Reporting Manager
  • Decision Analytics Manager
  • International Marketing Manager
  • International Operations Manager
  • Marketing Director
  • All fees are in RM (Ringgit Malaysia) currency unless stated otherwise.

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